Responsibilities

• Oversee comprehensive paid media strategies across Paid Social (Meta, TikTok), Paid Search, Shopping, Pmax, Demand Gen and AppLovin, ensuring a high-growth channel mix.
• Optimize paid media budgets based on a deep understanding of measurement across channels and different sources of truth, including attribution models, MTA, MMM, and incrementality.
• Drive CVR improvements across all paid channels by leading rigorous landing page testing and run in-platform experiments to drive efficiency and volume.
• Partner closely with the creative strategy team to fuel paid media channels with direct response ads that convert.
• Innovate and advance the paid media approach of AG1 by exploring and implementing emerging technologies, channels and platforms.
• Establish and nurture partnerships with key media agencies, vendors and industry leaders to enhance campaign effectiveness and expand reach.
• Set and monitor performance benchmarks, providing key insights and recommendations for continuous improvement and strategic adjustments.
• Ensure alignment of paid media strategies with overall brand positioning and marketing initiatives, driving cohesive messaging and impactful results
• Inspire and lead a team, fostering an environment of excellence, innovation. and collaboration.
• Stay ahead of industry trends and competitive dynamics, ensuring paid media strategies at AG1 are cutting edge and effective.

Requirements

• 8-10+ years of experience in paid media strategy and execution, with a proven track record of leading successful multi-channel campaigns.
• Expertise in managing large-scale media budgets and achieving substantial ROI across various digital platforms, including search, social, shopping, and programmatic.
• Deep understanding of paid media channels with hands-on experience.
• Thorough direct response creative strategy expertise across all channels
• Strong analytical skills, with experience in setting performance benchmarks, analyzing results from multiple data sources (attribution, MMM and incrementality tests) and deriving actionable insights for optimization
• Demonstrated leadership capabilities, with experience in mentoring and managing team to drive high performance and innovation
• Excellent communication skills, capable of presenting complex strategies and results to leadership and key stakeholders
• A strategic mindset with a focus on aligning media efforts and brand objective
• Proven ability and interest to stay ahead of industry trends and integrate new technologies and approaches into media strategies
• Strong partnership skills, with experience collaboration with media agencies, vendors and cross-functional teams to achieve campaign success
• Experience working with cross functional teams and senior leaders.
• Strong interpersonal, written communication, and organizational skills.
• A full life outside of work with personal passions and hobbies!