Responsibilities

• The Account Director, Paid Media, is a management position accountable for all aspects of assigned clients’ paid media programs. The Account Director is responsible for managing a team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.
• Successfully build, grow and “own” client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
• Lead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies
• Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
• Manage and be accountable for client budgets and timelines, oversee reports and client billing
• Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
• Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
• Keep abreast of media and industry trends that impact your client’s business
• Manage and develop a team of direct reports. Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills, while motivating their interests and challenging them
• Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry