Responsibilities

• Develop and execute comprehensive oncology brand strategies and annual brand plans aligned with Cosette's portfolio objectives and growth priorities.
• Lead brand positioning, messaging, value proposition development, customer segmentation, channel strategy, and tactical planning for assigned oncology assets.
• Translate clinical data, treatment pathways, market dynamics, and customer insights into differentiated commercial strategies.
• Establish clear strategic priorities, performance objectives, and execution roadmaps for assigned brands.
• Represent Oncology Marketing in cross-functional governance, business planning, and portfolio decision-making forums.
• Champion a patient-centered approach that connects brand strategy and execution to meaningful outcomes for patients and families.
• Partner across the department for Cosette synergies and opportunities.
• Lead pre-launch and launch planning for oncology products, indications, formulations, and lifecycle initiatives.
• Develop integrated launch plans, critical-path timelines, readiness assessments, risk mitigation plans, and launch performance dashboards.
• Partner with Sales, Sales Training, Commercial Operations, Medical Affairs, Market Access, and Supply Chain to ensure organizational and market readiness.

Requirements

• Bachelor's degree required.
• MBA, advanced scientific degree, or other relevant graduate degree preferred.
• 10+ years of pharmaceutical, biotechnology, or specialty healthcare commercial experience, including significant oncology marketing experience.
• Demonstrated experience developing and executing brand strategies for oncology and other complex specialty products.
• Launch experience, including pre-launch planning, launch readiness, field enablement, and post-launch optimization.
• Experience leading cross-functional brand teams and partnering with Sales, Medical Affairs, Market Access, Regulatory Affairs, Finance, and Commercial Operations.
• Experience developing positioning, messaging, promotional strategies, customer engagement programs, and omnichannel initiatives.
• Experience working with oncology customers, treatment pathways, clinical data, guidelines, and market access dynamics.
• Experience managing agencies, vendors, budgets, forecasts, and pharmaceutical promotional review processes.

Preferred

• MBA, advanced scientific degree, or other relevant graduate degree preferred.
• Prior people leadership or demonstrated ability to lead teams and develop talent preferred.