Responsibilities

• Lead the development of multi-channel media strategies that drive measurable business growth
• Oversee planning across channels including Linear TV, CTV, YouTube, Audio, Print, OOH, Social, and Search
• Plan and manage a mix of national and local campaigns focused on both brand and performance KPIs, with reach and frequency as core metrics
• Guide media planning and execution across domestic and international markets
• Use proprietary and third-party data to target audiences effectively and shape strategic recommendations
• Analyze response data and attribution model outputs to inform ongoing optimizations and future planning
• Build strong client relationships by demonstrating curiosity, passion for their business, and a strategic perspective on budget allocation
• Present campaign results and actionable recommendations to client stakeholders
• Apply a full-funnel approach to campaign evaluation and storytelling
• Share insights and learnings across the Media Planning team

Requirements

• At least 10 years of experience in agency media planning
• Expertise in cross channel planning
• Experience planning domestically and internationally
• Familiarity with the accelerated growth goals of entrepreneurial clients
• Highly analytical and data-driven, with strong attention to detail
• Proficient in MS Office with an emphasis on Excel
• Experience with Nielsen/Comscore, R/F planning and reporting, Commspoint, iSpot, Competitive Tracking Tools, MRI (or similar tools)
• Excellent written and verbal communication skills
• Stays on top of current trends, and willing to take calculated risks
• Strong leader, coach, and mentor who invests in developing talent

Preferred

Benefits

• Medical, Dental, and Vision insurance
• Quarterly profit-sharing program
• 401(K) plan with employer match (and immediate eligibility)
• 4-6 weeks PTO
• 12 paid holidays
• 12-18 weeks fully-paid Family and Medical Leave
• Monthly Work-From-Home allowance
• Additional benefits details can be found here