Responsibilities

• Identifying, executing and managing all media channels and placements for the Food Lion Brand
• Delivering effective and efficient media plans across all active brand campaigns, while maintaining holistic approach for total Food Lion brand
• Delivering consistent media ROIs, including annual improvements in both effectiveness and efficiency
• Designing and delivering annual test and learn media plans with potential to scale in years 2 and 3 to future proof the brand and maintain competitive leadership
• Owning and delivering social media strategies and executions to build brand recognition, affinity, and impact with social audiences
• Managing brand influencers
• Managing all internal team production timelines and processes
• Change leadership of coordinated team planning and production processes to land new Food Lion briefing approach
• Managing external media agency partners and oversight of third-party partnerships
• Collaborating and coordinating activity with ADUS central resources and internal Food Lion constituents

Requirements

• Bachelor's Degree (mandatory)
• Master's Degree (preferred)
• Experience developing and leading omni-channel media planning and execution (agency and client-side)
• Client-side omni-channel campaign leadership experience
• Progressive leadership roles
• Experience managing budgets of $50MM or more
• Coaching and development
• Change leadership
• Strong collaboration and integration with key stakeholders across brand creative and design, ADUS center, brand initiative strategy, comms and more
• Deep understanding and experience across media channels, analytic models, and delivery
• Strategic mindset - total systems approach to identifying opportunities and solving problems
• Innovator - identifies and takes novel approaches to solving problems
• Understands Food Lion brand equity.
• Ability to manage multiple competing priorities and successfully deliver timeline milestones
• 3 days in office (physical requirement)
• Hybrid: 3 days in office per week
• Minimal - 10% travel

Preferred

• Expert in audience-first, Omni-channel campaign development
• Proven track record of optimizing media mix and delivering progressive ROI performance
• Intimate understanding of Food Lion brand pillar and brand communication strategies
• Proven ability to coach and deliver sustained top performance of direct reports
• Proven ability to manage multiple, competing priorities and successfully delivering against key milestones
• Proven leadership track record with progressive leadership experiences
• Ability to effectively manage large budgets, identifying effective and efficient spends
• Project management