Responsibilities

• Partner with the VP in the development, execution, and evolution of integrated media strategies that align with client business goals, audience behavior, and marketplace opportunities.
• Lead the successful development and implementation of annual, quarterly, and campaign-specific media plans across channels, ensuring strategic consistency and operational excellence.
• Manage, mentor, and develop media team members by providing coaching, performance feedback, career development support, and leadership guidance that strengthens both individual and team performance.
• Support staffing, workflow management, and resource allocation across media accounts to ensure team effectiveness, business continuity, and high-quality deliverables.
• Serve as a senior strategic advisor to clients, fostering trusted relationships and confidently presenting media recommendations, business insights, and campaign performance results.
• Collaborate with the VP to develop, implement, and manage media budgets, financial forecasts, and resource allocations in support of client business objectives.
• Maintain a deep understanding of competitive landscapes, industry trends, audience insights, and emerging media opportunities to inform planning recommendations and thought leadership.
• Champion culturally relevant and consumer-centric thinking, ensuring media strategies authentically connect with target audiences and communities.
• Partner closely with Strategy, Account, Creative, Analytics, and Production teams to develop integrated solutions that maximize campaign effectiveness and business impact.

Requirements

• Bachelor's degree from an accredited four-year college or university required.
• 10+ years of progressive media planning and buying experience, including significant experience leading integrated and cross-channel media programs.
• 5+ years of people management experience with a demonstrated ability to coach, mentor, and develop high-performing teams.
• Multicultural media planning and/or buying experience required, with a strong understanding of reaching and engaging African American audiences preferred.
• Demonstrated expertise across traditional and digital media channels, including paid social, digital, video, audio, experiential, out-of-home, and emerging media platforms.
• Experience serving as a day-to-day senior client contact, with the ability to build trusted relationships, navigate complex business challenges, and influence strategic decision-making.
• Proven ability to manage multiple priorities, navigate ambiguity, and lead teams within fast-paced environments.
• Experience fostering inclusive team environments and supporting diversity, equity, inclusion, and belonging initiatives.
• Exceptional organizational skills, attention to detail, and commitment to delivering high-quality work.
• Advanced proficiency with Microsoft Excel, PowerPoint, Outlook, MediaOcean, Prisma, MediaTools, syndicated research platforms, and other media planning, reporting, and analysis tools.

Preferred

• Multicultural media planning and/or buying experience with a strong understanding of reaching and engaging African American audiences.

Benefits

• Four-Month Paid Parental Leave - Because family comes first, and we honor the communities and legacies we build at home and at work.
• Company-Wide Holiday Break - We close the last week of December, fully paid, because rest fuels creativity and sustained brilliance.
• Comprehensive Benefits Package - Medical, dental, vision, and more, so you can care for yourself with confidence and clarity.
• Employee Assistance Program (EAP) - Confidential mental health and personal support at no cost, because well-being is essential to doing great work.