Director of Marketing at Westerra Credit Union | Denver, CO | $99K/yr – $126K/yr

Westerra Credit Union

Director of Marketing

Denver, CO (Hybrid)

$99K/yr – $126K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end enterprise marketing engine: translate business and member insights into campaigns, drive cross-functional execution, and prove impact through MOS-aligned measurement.

Ownership: Lead integrated campaigns across digital, lifecycle, retail, and community to hit membership, loan, and deposit growth while aligning with PFI behaviors.
Measurement and optimization: Steer testing, attribution, reporting, and continuous learning to lift campaign performance and operating efficiency.

Job Description

Responsibilities

Develop and execute integrated marketing strategies aligned with Westerra’s enterprise goals, brand platform, and Measurements of Success (MOS).
Lead marketing initiatives that support membership growth, loan growth, deposit growth, and Primary Financial Institution (PFI) behaviors.
Translate business priorities, market insights, and member behaviors into actionable marketing plans and campaigns.
Partner cross-functionally with Retail, Lending, Operations, Strategy, and Digital teams to drive alignment and execution.
Identify opportunities to improve marketing effectiveness, member engagement, campaign performance, and operational efficiency.
Lead strategic change initiatives that strengthen marketing capabilities, processes, and organizational impact.
Oversee development and execution of integrated campaigns across digital, paid media, lifecycle marketing, retail, community, and internal channels.
Ensure consistent activation and stewardship of Westerra’s You Can Do Money brand platform across all member touchpoints.
Drive marketing strategies that deepen member relationships and position Westerra as a trusted financial partner.
Guide campaign optimization through performance analysis, testing, reporting, and continuous learning.

Requirements

10+ years of progressive leadership experience in marketing, brand strategy, advertising, growth marketing, or integrated communications.
Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred.
Experience developing and leading integrated marketing strategies that drive measurable business outcomes.
Strong understanding of brand strategy, digital marketing, campaign management, lifecycle marketing, and performance measurement.
Experience leading cross-functional initiatives and influencing executive stakeholders.
Financial services or highly regulated industry experience preferred.
Proficient in Microsoft Office and marketing technology platforms.
Strong verbal, written, and executive communication skills.
Strategic thinker with ability to connect long-term vision to day-to-day execution.
Ability to simplify complexity and translate data into actionable insights.

Preferred

Master’s degree preferred.
Experience with marketing analytics, attribution, and CRM integration.
Experience in leading cross-functional initiatives and influencing executive stakeholders.

Benefits

Three health plans through UMR that offer a variety of coverage options, including HSA and FSA options
Two dental plans through Delta Dental
Basic life and AD&D insurance, short-term disability and long-term disability
20+ days of paid time off (PTO) per year
Anniversary time off that consists of 1+ days of paid leave for each anniversary year (PLAY)
16 hours of volunteer time off (VTO) per year
11+ paid holidays
401(k) that includes up to 6% match
Up to 2% off the rate on a new Westerra mortgage, applicable to primary residence, second home, or investment property
2% off Auto/RV/Motorcycle Loans

Westerra Credit Union

2.7 Glassdoor

Founded in Denver 1934 by eight schoolteachers, Westerra lives into its purpose “We exist to teach one another to prosper” by focusing on meaningful relationships, helping individuals, families and businesses meet their financial goals, and positively impacting lives through financial education. Westerra holds approximately $2-billion in assets and is member-owned. We are implementing new products and adjusting others so that we can effectively meet both the big life events and everyday happenings of our 110,000 members across the Denver metro area. Each individual depositor at Westerra is federally insured by the National Credit Union Administration (NCUA) up to $250,000, and backed by the full faith and credit of the United States government. In the past decade, Westerra has donated millions to the community through sponsorships, donations and grants and, on average, contributes over 1,200 volunteer hours each year to community and school-based programs. Our updated facilities and focus on employee work-life balance provide an excellent environment. We offer employees a comprehensive package including medical, dental, life and vision insurance, paid time off and paid holidays, paid volunteer time, milestone anniversary bonus time off, 401(k) and pension plans, and generous tuition reimbursement.Westerra has been named one of Newsweek's Best Regional Banks and Credit Unions for the second year in a row! This accolade is a testament to our unwavering commitment to serving our community and empowering our members.Click our Jobs section to join Westerra's growing team! Federally Insured by NCUA Equal Housing Opportunity

Founded in 1934

Denver, Colorado, USA

285 employees (9 in marketing)

www.westerracu.com

40% recommend to a friend

77% CEO approval