Responsibilities

• Lead, coach, and inspire Viva's marketing team as the company continues to grow.
• Oversee marketing across acquisition, retention, brand, digital, and every guest touchpoint.
• Partner with the VP of Marketing to establish strategic priorities, allocate resources, and execute annual marketing plans.
• Recruit, develop, and retain exceptional marketing talent while evolving the capabilities of the team.
• Foster strong cross-functional partnerships to support company growth.
• Lead an integrated marketing team and agency partners to deliver measurable business growth.
• Optimize acquisition, retention, customer lifetime value (LTV), and marketing ROI through guest insights, analytics, and attribution.
• Identify new growth opportunities and translate insights into measurable business results.
• Leverage AI and emerging technologies to improve marketing effectiveness, team productivity, and guest engagement while preserving Viva's premium guest experience.
• Lead the continued evolution of the Viva brand while protecting its premium positioning.

Requirements

• 6–8+ years of progressive marketing leadership experience.
• Proven success leading integrated marketing teams across multiple channels and guest touchpoints.
• Experience building, developing, and inspiring high-performing teams while effectively managing agency and cross-functional partnerships.
• Demonstrated success driving measurable business growth through data-informed marketing strategies and customer insights.
• Background in premium consumer brands preferred, including wellness, beauty, medical aesthetics, luxury retail, hospitality, or other experience-driven businesses.
• Strategic thinker who balances long-term brand building with near-term business performance.
• Strong understanding of acquisition, retention, customer lifetime value (LTV), attribution, marketing ROI, and performance measurement.
• Exceptional leadership, communication, and relationship-building skills.
• Experience leveraging AI and emerging technologies to improve marketing effectiveness while maintaining a premium brand experience.
• Naturally curious, highly organized, and comfortable managing multiple priorities in a fast-paced, growth-oriented environment.

Benefits

• Performance-based bonus opportunity
• Medical, dental, and vision insurance
• Short-Term Disability, Long-Term Disability, Life & AD&D insurance
• 401(k) with company match
• Three weeks of paid time off, plus paid holidays
• Paid parental leave
• Deep discounts on med spa services, treatments, and retail products
• Friends & Family discounts
• Ongoing professional development opportunities