Own marketing leadership and GTM strategy for a healthcare-focused brand, aligning the function with sales, finance, and operations to drive growth, ROI and brand equity.

• Provide company-wide marketing thought leadership
• Manage marketing department staff and resources on a day-to-day basis
• Develop marketing department by on-boarding new team members and providing an environment of knowledge-sharing and professional growth for both new and existing staff
• Develop go-to-market strategies that target specific demographics and market segments to promote proprietary software and hardware products
• Develop ongoing customer and prospect engagement materials and/or campaigns to nurture Sales department relationships
• Oversee and develop sales enablement and marketing materials on an ongoing basis
• Conduct marketplace and competitive research and generate and maintain data and insights as an organizational thought leader
• Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market date
• Allocate, utilize, and track marketing spend and optimizing allocated budge based on results and prioritized needs of the company.
• Highly motivated by innovation, a desire to change the status quo, and improved practices and processes in the healthcare industry.