Responsibilities

• Develop and lead an enterprise-wide marketing strategy that supports company growth objectives, market expansion, product line priorities, and business unit needs.
• Translate corporate strategy into marketing plans, campaign priorities, channel strategies, performance targets, and budget recommendations.
• Serve as a strategic marketing advisor to business unit leaders on brand positioning, market opportunities, customer segmentation, competitive differentiation, and growth initiatives.
• Lead multi-brand strategy and ensure consistent positioning, messaging, voice, and visual standards across corporate, division, product and customer communications.
• Oversee integrated demand generation, digital marketing, content, trade show, social media, email, video, website, SEO, and sales enablement strategies that support lead quality, customer engagement, and revenue growth.
• Partner with business unit leaders to improve lead visibility, campaign effectiveness, customer experience, and go-to-market execution across markets and product lines.
• Conduct and apply market, customer, competitor, channel, and industry research to identify growth opportunities, risks, trends, and strategic priorities.
• Own marketing operations, including the annual marketing plan, budget, vendor relationships, campaign performance reporting, marketing technology, and scalable processes for content, events, and cross-functional requests.
• Establish marketing KPIs, dashboards, and review practices to measure effectiveness, optimize investments, and communicate results to leadership.
• Lead, coach, and develop marketing team members while collaborating with cross-functional teams.

Requirements

• B.A. / B.S. degree in Marketing, or a related field required; advanced degree or MBA preferred.
• 10+ years of progressive marketing experience with demonstrated ability to develop strategy and lead transformative marketing
• Experience in B2B marketing for manufacturing, construction, or multi-division organizations is required
• Trade show experience required.
• Must demonstrate broad marketing leadership capability with the ability to develop, communicate, and execute marketing strategies that support profitable growth.
• Must be able to balance strategic planning with hands-on execution, lead multiple priorities across business units, and influence stakeholders at all levels of the organization.
• Strong business acumen, written and verbal communication skills, presentation skills, analytical thinking, budget management, project management, and vendor management are required.
• Must be collaborative, adaptable, data-informed, growth-oriented, and able to operate effectively in a manufacturing, construction, and customer-focused environment.