Responsibilities

• Develop and execute Marketing Plans across key timeframes, categories and event types that align with seasonal sales goals, product priorities and brand objectives.
• Cultivate strong relationships with merchants and lead seasonal planning, to align on prioritization of product priorities and launches; cadence priorities to inform event architecture, campaigns and customer messaging ensuring brand stories resonate with consumers and drive business growth.
• Craft innovative marketing activations (events, pop-ups, etc.) to create buzz and engage your target audience on an emotional level.
• Develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging.
• Balance limitless creativity with data analysis to inform all marketing decisions, ensuring brand consistency and effectiveness.
• Continuously evolve the customer’s journey, ensuring the right message reaches the right audience at the right time through the right channels.
• Foster a collaborative environment where marketing, merchandising, and other teams work together seamlessly.

Requirements

• Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.
• Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.
• Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.
• Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.
• Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.
• Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.
• End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.
• Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.
• Brand Re-imagination: Skill in re-imagining brands and deploying innovative marketing strategies to revitalize and differentiate them in the market.
• Industry Expertise: Deep understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.

Benefits

• comprehensive health and wellness coverage and a 401(k) match to invest in your future
• paid time off and eight paid holidays
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement
• Access the full menu of benefits offerings here .