Director of Marketing & Strategic Partnerships

Columbus, OH (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the partnerships, events, and sponsor strategy that tie member reach to vendor value, with an emphasis on growth via sponsorship programs and event marketing.

  • Partnership growth: identify, cultivate, and close sponsorships that align with OALA priorities.
  • Event marketing: plan and fulfill sponsorships across conferences, trainings, and member programs.
  • Cross-channel promotion: coordinate branding, email, social, and digital placements to maximize sponsor visibility and attendance.

Job Description

  • Develop and execute a comprehensive marketing strategy that supports Ohio Assisted Living Association’s programs, events, and organizational goals
  • Maintain consistent brand identity across all communication channels
  • Oversee content planning, messaging, and visual standards for all marketing materials
  • Analyze marketing performance metrics and adjust strategies to improve reach and engagement
  • Lead the development, stewardship, and growth of OALA’s partnership and sponsorship programs
  • Identify, cultivate, and secure new partnership and sponsorship opportunities
  • Conduct outreach, sales calls, and relationshipuildings with industry partners and vendors
  • Develop sponsorship packages, benefits, and deliverables that align with partner needs and OALA priorities
  • Ensure timely fulfillment of all sponsorship commitments, including event visibility, digital placements, and communications
  • Drive Trade Show growth by securing new vendors, expanding exhibitor participation, and cultivating longm vendor partnerships
  • Bachelor’s degree in marketing, communications, business, or related field
  • 3–5+ years of experience in marketing, preferably in an association, nonprofit, or senior living environment
  • Demonstrated experience in sales, particularly in sponsorships, partnerships, or corporate relations
  • Strong writing, editing, and content development skills
  • Proficiency with email marketing platforms, CRM systems, and social media management tools
  • Ability to manage multiple projects, deadlines, and stakeholders
  • Strong interpersonal skills and the ability to build positive relationships
  • Ability to work effectively in a hybrid environment with a high degree of accountability
  • Creative problem‑solver with a strategic mindset and attention to detail
  • Strategic thinking
  • Sales and relationship management
  • Digital marketing expertise
  • Social media fluency
  • Team collaboration
  • Project coordination
  • Communication and presentation skills
  • Professionalism and discretion
  • Data‑driven decision‑making
Ohio Assisted Living Association logo

Ohio Assisted Living Association

The Ohio Assisted Living Association (OALA) represents the largest number of assisted living communities of any trade association in the state. Representing over 600 Ohio communities, we are a strong voice on all issues affecting assisted living.We are very active legislatively, informing legislators about assisted living, impacting proposed legislation, and even initiating legislation. Joining our staff in this effort is our government relations team, Capitol Advocates, providing our Association with a broader and more consistent presence at the Statehouse. We also work on a regular basis with all state agencies impacting assisted living, sharing our knowledge and understanding of the industry and the issues before them. We have significantly impacted Assisted Living regulation and will continue to do so.Education is at the core of our mission, whether it be through advocacy at the Statehouse or in government agency offices or with members, keeping them informed and offering them opportunities to add to or reinforce their skills and knowledge in our field and providing them the opportunity to network with others in the industry. We provide these services through our website, email updates, state conferences and webinars. We also provide interaction for businesses and companies providing goods and services to our industry through our trade shows, on-line listings, and industry partner memberships. Finally, our website serves as a resource for consumers of assisted living offering a listing of communities across the state by area, a checklist for visiting and selecting an assisted living community and other programs and resources available to them.

Founded in 1993
Columbus, Ohio, USA
15 employees (2 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
35.7%
Direct
41.4%
Referral
5.7%
Social
15.7%
Paid
1.4%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
2 (13% of company)