Responsibilities

• Build and run demand generation programs (digital, paid, email, ABM, and webinars) that drive qualified pipeline from health systems and provider organizations.
• Own product marketing for our AI suite: positioning, messaging, and go-to-market for FastTrackCare, Luna, SteerNotes, Steer Studio, and RCM AI.
• Develop content and thought leadership, including executive content, case studies, and customer stories that prove measurable ROI.
• Plan and execute field marketing and event presence at the industry moments that matter (Becker's, HLTH, ViVE, HIMSS, and others).
• Partner with the Sales to align marketing-sourced pipeline with revenue targets and close the loop on attribution.
• Build and protect the Steer Health brand, ensuring a consistent voice across every channel.
• Manage and mentor marketing specialists, and help scale the team as we grow.
• Stand up the marketing operations foundation: martech stack, lead routing, attribution, and reporting on closed-loop ROI.
• Support customer marketing, references, and expansion in partnership with customer success.