Responsibilities

• Develop marketing and communications strategies for the hotel and its outlets to create a cohesive and integrated marketing platform supporting hotel performance goals.
• Create and execute robust, unique, brand-aligned programming and partnerships that drive awareness, traffic, and revenue. Execute brand-wide programs and partnerships at the hotel level.
• With the food and beverage team and partners, develop strategies and programs to drive traffic and revenue to F&B outlets from both hotel guests and local guests.
• With the corporate marketing team, manage PR and influencer agencies to achieve favorable publicity for the hotel and brand locally, regionally, nationally, and globally.
• Evaluate media and influencer requests, secure approvals, coordinate reservations, communicate details to the hotel and corporate marketing teams, and act as a brand ambassador during these stays and visits.
• Write and edit copy for internal and external communications, including websites, advertisements, marketing/sales materials, and presentations.
• With the corporate marketing team, manage creative resources to develop marketing/sales materials and collateral for all departments. Secure necessary approvals for all creative.
• Oversee photo and video shoots on property, including hotel-arranged and third-party shoots (paid or media/partner). Secure applicable location agreements, insurance, rights agreements, and releases.
• With the revenue management team, develop marketing strategies and offers that align with rate and channel strategies. Support efforts across all channels, including CRO, OTA, and GDS.
• Maintain owned and third-party websites and the app with relevant hotel offerings, hours, and information. Ensure an optimized user experience through language, imagery, and design.

Requirements

• 5+ years of marketing experience in a luxury or upper-upscale lifestyle hotel property or in a luxury retail brand.
• Skilled in the pillars of an integrated marketing plan, including social media/influencer marketing, email marketing, content marketing, advertising, sales promotion, events/production, and public relations.
• Operational excellence with expertise in assessing and deploying internal and external resources to execute marketing plans.
• Possesses well-developed presentation and writing skills.
• Positive and energized professional presence. Collaborative problem solver who requires minimal supervision in a fluid work environment.
• Computer skills: Microsoft Word, Excel, Outlook, PowerPoint, and Canva.
• Bachelor's degree from a four-year college; focus on Marketing is preferred but not required.
• Flexible and willing to work a flexible schedule, including days, evenings, weekends, and holidays.

Benefits

• Health & Wellness - Competitive Medical, Dental & Vision, and EAP program
• Retirement Planning
• Paid Personal Days
• Career Advancement: We're growing rapidly and with growth comes advancement opportunities (around the globe)!
• Starwood University - Offers eligible team members a chance to grow and flourish by obtaining professional development and courses/certifications through our exclusive online learning educational platform.
• Team Member Recognition program - Earn rewards and pay it forward while doing all the good you can!