Responsibilities

• The Director of Marketing leads all aspects of sales, marketing and public relations of the functions of the organization.
• The Marketing Director position maintains and/or improves upon the occupancy level and revenue production of the community in accordance with marketing and business plans (touring, marketing events, telephoning, and advertising campaign); includes managing the sales process and completing all activities required for a sale.
• The Director of Marketing creates and designs all marketing materials including, brochures, print ads, social media, media presentations, TV commercials and mail outs.
• Supervises all sales, marketing, public relations and construction/renovation to the units and campus.
• Supervises all sales, marketing and public relations staff, provides guidance, training and oversight in all staff duties.
• The Marketing Director represents the community and increases awareness through participation in outside events.
• The Director of Marketing also assists management with resident retention.
• Partners with management to develop and execute marketing plans and achieve community occupancy goals.
• Leads the development and implementation of all strategic marketing plans, events and campaigns.
• Maintains and/or improves upon the occupancy level and revenue production.

Requirements

• Bachelor’s Degree with a minimum of five (5) years of experience working in a leadership role in business or not-for-profit sales/marketing, preferably in a retirement housing, or the equivalent combination of education and experience.
• Any combination of education, training and experience which demonstrates the ability to perform the duties and responsibilities described.
• Proven track record of generating and closing a high percentage of qualified leads.
• Previous experience in the retirement industry.
• Ability to effectively listen and communicate verbally and in writing is essential.
• Demonstrated success in working in a fast paced, team oriented atmosphere.
• Experience in providing excellent customer service, problem solving and follow-up skills.
• Frequent lifting & moving. Must have the ability to lift, move, & transfer 40 lbs with the physical capability to perform all job-related duties.
• Ability to effectively listen and communicate verbally and in writing is essential.
• Demonstrated success in working in a fast paced, team oriented atmosphere.

Benefits

• Medical, Dental, Vision, & 401(k) matching
• Paid time off
• Holiday Pay
• Employee Assistance Fund
• Continuing Education & Scholarship Programs
• Mentorship
• Referral Bonus
• Retirement Bonus
• Advancement Opportunities