Director of Marketing

Iowa Falls, IA (Unknown)

Salary Not AvailableDirector/Executive1+ years expFull time

Posted 2 days ago

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Job Summary

Own the end-to-end marketing and admissions process for Scenic Living Communities, driving lead management, marketing campaigns, referral relationships, and inquiry-to-admission conversions.

  • Lead management and database maintenance
  • Close sales and convert inquiries into admissions
  • Develop and manage marketing materials and campaigns

Job Description

Responsibilities

  • Responsible for lead management, maintain a lead database and records of contacts
  • Drive census growth through strategic marketing initiatives and business development activities
  • Responsible for tours in independent living and assisted living, and skilled nursing as needed; managing the inquiry process and ensure effective communication
  • Demonstrate the ability to close sales to successfully convert inquiries into admissions
  • Manage Scenic Living Communities' website, social media platforms and online presence
  • Plan and execute marketing campaigns and events designed to attract prospective residents and families
  • Build and maintain relationships with referral sources, healthcare providers, community organizations and business partners
  • Develop and manage marketing and promotional materials
  • Have a strong understanding of the local market for senior care options and maintain a competitive analysis
  • Promote Scenic Living Communities through networking events, community outreach and public relations activities

Requirements

  • Bachelors degree in marketing or related field
  • 1-2 years of experience in marketing and knowledge of senior living services or healthcare preferred
  • Must possess a valid drivers license and have a good driving record

Benefits

  • Health, Dental, & Vision Plans with company cost share for full-time employees
  • Employee Assistance Program (EAP)
  • 401(k) with company match
  • PTO
  • Paid Holidays
  • Competitive Wages
  • Service Award Bonus
Scenic Living Communities logo

Scenic Living Communities

4.2 Glassdoor

We are a senior living community in Iowa Falls, Iowa, and we offer four levels of living: independent living, assisted living, short-term rehab, and long-term care. We don’t like to think of ourselves as a typical senior living community or a nursing home — we’re a family. Every resident is treated with care and served with a smile every day.

Iowa Falls, Iowa, USA
22 employees (2 in marketing)
1% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
1.2K
Monthly Google Ads Budget
$1.7K

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
2 (9% of company)
Median Tenure
13.7 years
Marketing Roles Posted (Last 30 Days)
1