Director Of Marketing

Hopkinsville, KY (Unknown)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead the marketing function across strategy, budget, and customer experience, directing digital development, market analysis, and cross-location branding.

Lead marketing team management, budget development, and agency partnerships.
Drive digital strategy including SEO/SEM, web, and social campaigns.
Own customer experience and online reputation across locations.

Job Description

Responsibilities

1) Marketing Team Management
a. Day to Day Management of Marketing Team
b. Proper Delegation of Responsibilities to Team
c. Employee Coaching and Development
2) Marketing Budget Development and Management
a. Multimedia Annual Marketing Plan Development and Execution to support Whole Goods, Parts, Service and
b. 100% Co-op Utilization
c. Prudent Sponsorship Strategy
d. Balancing of Budget through the Fiscal Year
3) Market Analyzation and Strategy Development

Requirements

Must office out of Hopkinsville, KY
Bachelor’s Degree in Marketing, Business, Communications or related field preferred
Experience managing marketing budgets, agencies, vendors, sponsorships, and multi-media campaigns
Strong analytical skills and the ability to translate data into practical business recommendations
Expect 25% of time to travel to H&R Agri-Power locations and events
7 Years’ minimum of marketing experience with 3 years in leadership role
Excellent written, verbal, presentation, and public-speaking skills
Excellent computer skills with fluency in O365 products and other web interfaces
Experience with technical SEO/SEM fundamentals and Google Analytics

H&R Agri-Power

3.5 Glassdoor

H&R Agri-Power is a farm equipment dealership with 21 locations across 6 states. We have three locations in Southern Illinois located in Vergennes, McLeansboro, and Benton. We have four locations in Southern Indiana located in Poseyville, Princeton, and Washington. Our five Kentucky locations consist of Hopkinsville, Russellville, Owensboro, Morganfield, and Mayfield. We have seven locations in Tennessee – Union City, Ethridge, Fayetteville, Newbern, Trenton, Brownsville, and McMinnville. Our most Southern locations include Tanner, Alabama and Columbus, Mississippi. We sell and support the brands of Case IH, New Holland, Kubota, Kinze, Great Plains, Bush Hog, Krause, Unverferth, Grasshopper, Vermeer, H & S, Rhino, Land Pride, Geringhoff, E-Z Trail, Echo, Exmark, Stihl, and Kuhn. We sell used farm equipment of all makes and models. We are consistently ranked among the national leaders for the brands we sell.

Founded in 1959

199 employees (9 in marketing)

hragripower.com

0% recommend to a friend

1% CEO approval