Director of Marketing

Sarasota, FL (Unknown)

$65K/yr – $80K/yrSenior Level3+ years exp

Posted 5 months ago

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Job Summary

Drive marketing for Sarasota Paradise, a USL club, leading a small team to grow ticket sales and brand through data-driven campaigns.

  • Own integrated campaigns across digital, social, content, partnerships, promotions, and fan engagement.
  • Must-have: Bachelor’s degree in Marketing/related field and 3+ years leading marketing teams.
  • Standout: Direct reporting to the CEO with ownership over growing the franchise and national USL brand.

Job Description

Responsibilities

  • Lead all marketing for Sarasota Paradise, including digital, social media, content, partnerships, promotions, and community engagement.
  • Build and lead a high-performing team of 3–5 marketing staff.
  • Develop and execute integrated campaigns that drive ticket sales, sponsorship revenue, and brand awareness.
  • Oversee game-day marketing and fan experiences (required attendance at all home games, weekends, and select evenings).
  • Position Sarasota Paradise as the #1 brand in USL through innovative, data-driven strategies.

Requirements

  • Formal marketing education (Bachelor’s degree minimum in Marketing, Communications, or related field).
  • Proven experience leading marketing teams (minimum 3+ years managing staff).
  • Direct experience in professional sports marketing (USL, MLS, or equivalent league preferred).
  • Ability and willingness to work flexible hours, including all game days, weekends, and peak event periods.

Preferred

  • Direct experience in professional sports marketing (USL, MLS, or equivalent league preferred)

Benefits

  • Health insurance.
  • Generous PTO.
  • Direct reporting line to the CEO with real ownership over a rapidly growing professional sports franchise.
  • This is a rare opportunity to join a club at the ground floor of USL League One and shape its national brand from day one.
Sarasota Paradise logo

Sarasota Paradise

About Sarasota ParadiseSarasota Paradise is the first and only professional sports team in Sarasota, Florida, proudly representing our community on the national stage. Founded in 2022, the club has quickly built a reputation for its competitive spirit, community focus, and commitment to elevating soccer in the region.In 2026, Sarasota Paradise will make history as we join USL League One, competing at the professional level with games broadcast nationally on ESPN and CBS Sports.We play our home games at Premier Sports Campus at Lakewood Ranch, one of Florida’s premier soccer venues, offering an exciting and accessible game day experience for fans of all ages.More than a team, Sarasota Paradise is a movement — one that celebrates the creativity, culture, and energy of our city. From high-energy game days to local partnerships, we’re creating a soccer experience that reflects the passion and pride of Sarasota.Sarasota Paradise is led by Principal Team Owner Marco Assis and CEO & Founder Marcus Walfridson, who are building a sustainable, community-driven club designed to inspire Sarasota for generations to come.

Founded in 2022
Sarasota, Florida, USA
26 employees (9 in marketing)

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
24.6%
Direct
53.2%
Referral
5.4%
Social
15.2%
Paid
1.3%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
8 (31% of company)

Recent News