Responsibilities

• Develop, lead, and continuously refine comprehensive marketing strategies that align with the company’s goals for brand growth, customer acquisition, engagement, retention, and revenue generation.
• Create and manage integrated marketing plans across wholesale, retail, e-commerce, digital, social media, email, print, tradeshow, and showroom channels.
• Partner cross-functionally with Creative, Product Development, Sales, E-Commerce, and Web teams to ensure aligned messaging, campaign consistency, and successful execution.
• Identify new opportunities for growth, experimentation, and innovation to keep the company’s marketing strategy effective and competitive.
• Stay informed on evolving marketing trends, digital platforms, customer behavior, social media developments, and emerging technologies impacting the industry.
• Serve as a marketing leader and subject matter expert for digital marketing strategy and modern customer engagement practices.
• Lead the use of data and analytics to evaluate campaign effectiveness, customer engagement, channel performance, and return on marketing investment.
• Establish and monitor key performance indicators, dashboards, and reporting frameworks to support data-driven decision-making.
• Oversee marketing automation tools, CRM systems, analytics platforms, and campaign reporting processes.
• Direct market research efforts to gather customer insights, analyze competitor activity, and monitor industry trends.