Director of Marketing

North Carolina, USA (On-site)

$120K/yr – $150K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the Sacramento region referral pipeline for a VA-contracted skilled nursing center, building hospital and community partnerships and driving census through education on advanced dementia care and secure campus services.

  • Grow referrals from hospitals, case managers, discharge planners, physicians, VA partners, and community providers.
  • Educate partners on North Pointe’s specialized services including advanced dementia care and post-acute care on a secure campus.
  • Collaborate with Admissions and Clinical Leadership to hit census targets and optimize the referral experience.

Job Description

Responsibilities

  • Develop and execute strategic business development initiatives to increase admissions and census
  • Build and strengthen relationships with:
  • Hospital case managers
  • Discharge planners
  • Physicians and specialists
  • VA hospitals and Veteran referral partners
  • Health systems
  • Assisted living and memory care communities
  • Home health and hospice agencies
  • Community organizations and healthcare providers
  • Educate referral partners on North Pointe's specialized services, including:
  • Advanced dementia care
  • Secure, locked campus
  • Skilled nursing and rehabilitation services
  • VA-contracted services for eligible Veterans
  • Conduct regular in-person marketing visits throughout the Sacramento region
  • Represent North Pointe Care Center at networking events, community outreach programs, and healthcare meetings
  • Collaborate closely with Admissions and Clinical Leadership to ensure an exceptional referral experience
  • Monitor referral activity, identify growth opportunities, and consistently achieve census goals

Requirements

  • Established relationships with hospitals, case managers, discharge planners, physicians, VA referral partners, and community healthcare providers in the Sacramento region strongly preferred
  • Three or more years of successful healthcare marketing, business development, admissions, or physician liaison experience
  • Skilled nursing, post-acute care, rehabilitation, memory care, home health, hospice, or hospital experience preferred
  • Proven success increasing admissions and developing referral partnerships
  • Outstanding communication, networking, and presentation skills
  • Self-motivated with excellent organizational and time management abilities
  • Valid California driver's license and reliable transportation

Benefits

  • Competitive base salary of $120,000–$150,000 annually (DOE)
  • Generous performance-based bonus plan
  • Medical, dental, and vision insurance
  • 401(k)
  • Paid time off and holidays
  • Mileage reimbursement
  • Supportive executive leadership
  • Opportunity to represent one of Sacramento's most unique and specialized skilled nursing facilities
Pikes Peak Post Acute logo

Pikes Peak Post Acute

Pikes Peak Post Acute is a leading provider of post-acute rehabilitation and long-term care in Colorado Springs, Colorado. Our team of skilled professionals are dedicated to providing top-notch care.

Colorado Springs, Colorado, USA
10 employees

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
32%
Direct
42.1%
Referral
12.6%
Social
10.1%
Paid
2%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Roles Posted (Last 30 Days)
3