Responsibilities

• Own day-to-day marketing execution across our portfolio of 6 boutique hospitality companies.
• Manage remote virtual assistants (VAs), contractors, and creative vendors with clear SOPs and quality control.
• Run weekly marketing scorecard meetings covering performance, bottlenecks, and next actions.
• Rebuild and manage campaign structure by property and segment.
• Present organized ad batches for approval and launch.
• Manage agency relationships (if applicable) with the goal of bringing best practices of paid ads in-house.
• Maintain always-on retargeting and disciplined prospecting.
• Plan and produce roughly quarterly photo/video shoots
• Build reusable asset library for ads, landing pages, and lifecycle campaigns.
• Maintain and expand creative vendor relationships.

Requirements

• 7+ years in marketing operations, growth, or performance marketing.
• Strong CRM + automation experience (GoHighLevel preferred).
• Experience managing Meta + Google campaigns directly or via agency.
• Lead social media strategy and influencer program
• Comfortable with tracking (UTMs, GA4, GTM, pixel/CAPI).
• Strong project management and vendor coordination skills.
• Attention to detail and keen eye for branding/design, preferably in the hospitality industry.
• Local to Austin / Hill Country with ability to be on-site regularly.

Preferred

• GoHighLevel preferred
• Preferred to have branding/design experience in hospitality (mentioned as advantageous)