Responsibilities

• HubSpot instrumentation (and its integration with Salesforce): own lead management strategy, campaign orchestration and tracking, and stage definitions for the B2B funnel.
• Pipeline attribution: own marketing's multi-touch attribution methodology and represent it in cross-team pipeline conversations.
• Data governance: maintain data dictionaries and definitions (MQL/MQA thresholds, pipeline vs. bookings vs. revenue) so reporting stays consistent as tools and AI use expand.
• Martech stack: own B2B-facing tools and integrations, including CaliberMind, GA4, HubSpot, Qualified, Webflow, and evaluate new tooling as needs evolve.
• Training and enablement: ensure the has the resources and knowledge to own the reporting and orchestration of their channels.
• KPI ownership: define and maintain B2B marketing metrics (MQLs, MQAs, pipeline coverage, Pipe-Spend ratio) and the reporting cadence behind them.
• Executive reporting: build and deliver pipeline briefings and performance readouts for B2B marketing leadership.
• Dashboards: own the B2B analytics stack across CaliberMind, Looker, Data Studio, Salesforce, and GA4, and keep it accurate as definitions change.
• FY planning support: partner with Strategic Finance and RevOps on fiscal year target-setting, run-rate projections, and scenario modeling for B2B pipeline and budget as well as org-level OKR setting.
• Budget ownership: oversee the B2B marketing budget, including forecast, actuals, monthly reconciliation, and shifts across programs and months.

Requirements

• 8+ years in B2B marketing operations, analytics, or revenue operations, ideally supporting complex or enterprise sales cycles.
• Hands-on ownership of a marketing automation platform (HubSpot or similar) and the integration with Salesforce, including lead routing, lifecycle stages, and campaign orchestration.
• Experience building and defending pipeline or marketing attribution models with Sales and Finance stakeholders.
• Track record owning multi-million dollar marketing budgets, including forecasting, actuals, and reconciliation.
• Experience owning a B2B marketing website and CRO program, including A/B testing and accessibility standards.
• Experience managing and developing a high performance team.
• Sharp, direct communicator, comfortable presenting pipeline and Marketing performance data to executive leadership.
• Comfortable operating in a fast-changing org structure and building processes from ambiguity.
• Experience rolling out AI tools within a marketing team, with an eye toward data governance and accuracy.
• This role requires active work authorization in the US.

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting
• These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.