Responsibilities

• Establish Governance Frameworks & Policy Develop and maintain the governance charter. Define how marketing operates within clear guardrails by establishing governance structures, decision rights, and policies for data usage, consent, audience management, and channel engagement. Enforce data ethics guardrails and channel policies.
• Design the Marketing Operating Model Build and evolve the end-to-end operating model that defines how work flows from intake through execution and optimization. Establish workflows, handoffs, SLAs, and clear ownership across all stages of the journey lifecycle. Define the intake process by which the roadmap priorities become actionable briefs to channel teams.
• Drive Role Clarity & Decision Accountability Define and maintain RACI structures across key workflows and decisions. Eliminate ambiguity by ensuring teams understand responsibilities, ownership, and escalation paths. Partner with Enablement team lead to ensure all teams understand their RACI assignments.
• Ensure Compliance, Quality & Operational Consistency Own the governance review process including risk assessments, sign-off criteria and audit trail. Implement governance review processes with legal, privacy and brand. Monitor adherence to standards across teams and regions, and proactively address gaps, risks, or inconsistencies.