Director of Marketing at Highgate | New York City, NY | $100K/yr – $120K/yr

Highgate

Director of Marketing

New York City, NY (Unknown)

$100K/yr – $120K/yrDirector/Executive5+ years exp

Posted 7 weeks ago

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Job Summary

Own the luxury property’s marketing agenda, aligning DOSM led strategy with corporate brand activation, and delivering integrated campaigns, events, and partnerships across hotel, dining, and spa with ROI visibility.

Brand activation and integrated campaigns anchored to seasonal narratives and business goals.
Partnerships, media, and influencer programs with clear storytelling and commercial impact.
Leadership updates, ROI tracking, and cross-channel coordination across PR, digital, social, and distribution.

Job Description

Responsibilities

Lead and partner with DOSM in the development and execution of the annual marketing/PR/market positioning strategy based on company goals, revenue targets, and brand priorities
Serve as the on-property marketing leader, providing strategic direction and oversight across all marketing disciplines
Collaborate closely with Viceroy corporate brand marketing team to localize and activate brand campaigns, seasonal narratives, and key initiatives at the property level
Ensure a cohesive and integrated marketing approach across the hotel, restaurants, and spa, balancing individual outlet needs with overarching brand consistency
Lead the planning and execution of events, media visits, influencer stays, and press FAMs with DOSM, ensuring experiences are aligned with brand positioning, commercial needs, and storytelling goals
Lead and/or conduct marketing meetings and provide strategic updates to leadership as needed
Oversee integrated marketing campaigns across PR, Revenue, Social marketing, Digital marketing and distribution, including but not limited to partnerships, group promotions, leisure promotions, and social/catering events as needed
Act as primary liaison with a variety of partners, including travel industry consortiums, PR firms, social media agencies, and other key stakeholders
Oversee relationships with third-party representation companies regarding PR and marketing needs as directed by the DOSM and/or Viceroy corporate team
Direct and manage creative/advertising and PR agencies to ensure development of high-quality collateral, campaigns, and press-worthy stories and events

Requirements

Bachelor’s Degree or equivalent preferred
Experience in a luxury/lifestyle hotel background required
A minimum of 5–7 years’ experience in progressive marketing/PR roles, with leadership experience preferred
Strong strategic thinking and project management skills with the ability to lead multiple initiatives simultaneously

Preferred

some experience in New York market preferred
Pre-opening experience a plus

Highgate

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

Founded in 1988

New York, New York, USA

3.9K employees (59 in marketing)

www.highgate.com