Director, Marketing

Rockford, IL (Unknown)

$110K/yr – $160K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own marketing and guest-relations leadership for a casino property, turning data-driven plans into growth, loyalty, and brand presence while guiding cross-functional teams and regulators to adapt to market shifts.

  • Lead marketing strategy and programs to grow market share, profitability, and guest relations across channels.
  • Build and optimize customer-relations programs and social media presence to enhance reputation and guest loyalty.
  • Partner with agencies and internal teams to test, measure, and adjust campaigns against market conditions and compliance requirements.

Job Description

Own the guest- and market-facing marketing ownership for a casino property, driving guest engagement, brand presence, and market expansion through data-driven plans and cross-functional leadership.

  • Responsibilities: Create an atmosphere that induces guests to choose the casino for entertainment; actively build and retain guest relations; mentor team members for superior service.
  • Marketing Strategy: Develop and execute plans to ensure profit growth and marketplace expansion; obtain market share by directing product-specific promotions.
  • Customer Relations: Build relations with customers by organizing and developing specific customer-relations programs; manage social media presence to improve reputation and recognition.
  • Data & Analysis: Analyze market development data to discover new uses for existing products and adjust strategies based on statistics.
  • Budget & Performance: Prepare annual budgets, monitor expenditures, analyze variances, and initiate corrective actions to hit financial objectives.
  • Team & Compliance: Maintain team performance through counseling and appraisals; adhere to Illinois Gaming Regulations and attend seminars as needed.
  • Agency Collaboration: Communicate with outside advertising agencies on ongoing campaigns; evaluate market reactions to campaigns to adjust plans timely.
  • Performance & Reporting: Prepare performance profit and loss statements for marketing events and programs; monitor club ratings and formulations to stay competitive.
  • Operations & Regulation: Adhere to all Illinois Gaming Regulations; perform other duties as assigned.
  • Market Execution: Attend seminars and stay informed to continuously refine marketing strategy.
  • Requirements: 5 to 7 years in a similar position and a Bachelor’s in Business, Marketing or related field or an equivalent combination of education and/or work experience.
  • Prior experience in the Gaming industry required.
  • Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Commission.
  • Must successfully pass background check.
  • Prior experience opening new properties/outlets preferred.
  • Must be twenty-one (21) years of age.
  • Nice-to-have: Understanding and experience in the regional gaming market.
  • Nice-to-have: Prior experience opening new properties/outlets preferred.
  • Nice-to-have: Prior experience opening new properties/outlets preferred.
  • Benefits: Our team members are health and well-being important to us and we offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.
  • Benefits: Benefits may vary with employment status.
  • Benefits: To see our full list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits
Hard Rock International logo

Hard Rock International

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 1971
Fort Lauderdale, Florida, USA
5.1K employees (375 in marketing)

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$368K
Traffic Source Mix
Search
51.3%
Direct
37.7%
Referral
8.8%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
165 (3% of company)
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
2

Recent News