Responsibilities

• Continue scaling and refining the global marketing strategy for the Squarespace Domains business, focusing on sustainable growth, stronger channel performance, and deeper international traction.
• Evolve the Domains product brand to further align with Squarespace’s core values (design excellence, clarity, transparency) and expand brand visibility across priority markets.
• Strengthen and optimize the partnership marketing program with key organizations in the Domains ecosystem, identifying new co-marketing opportunities and maturing existing partnerships for long-term impact.
• Work cross-functionally with Squarespace’s marketing teams including media, lifecycle, and content, to enhance campaign effectiveness and continue optimizing the shared-services operating model.
• Collaborate closely with Product Management to amplify product launches, improve messaging precision, and showcase value to both new and existing users.
• Leverage data analytics to refine KPIs, expand testing programs, and drive ongoing optimization across acquisition and retention initiatives.
• Manage and allocate marketing spend with increasing efficiency, tracking performance against revenue, CAC, LTV, ROI, and broader product-led growth goals.
• Partner with Analytics, UX Research, and CRM to iterate on and optimize a cross-product introduction framework that increases adoption of additional Squarespace products and supports customer engagement, retention, and lifetime value

Requirements

• 12+ years of marketing experience focused on growth, brand, and partnerships
• Experience working for a B2C tech or SaaS company
• Previous experience building and overseeing marketing budgets, allocating resources to high-impact channels and campaigns
• The ability to evaluate and build a roster of growth-focused partnerships to engage with on promotional and co-marketing programs that align with Squarespace brand values
• Deep understanding of organic and paid user funnels, with experience owning programs that directly drive acquisition
• Familiarity with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) and adept at using data for campaign optimization
• A proven track record of being able to work cross-functionally and represent marketing with senior partners across Product, Finance, Business Development, and Analytics.
• Comfort in creating insights materials and marketing briefs to engage with a world-class Creative organization and provide feedback on creative materials that will be used in campaign and brand work
• Experience in attracting, retaining, and developing outstanding marketing talent

Benefits

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave and family care leave
• Pretax commuter benefit
• Education reimbursement