Responsibilities

• Own full funnel: traffic lead → tour → application → lease
• Set and hit pipeline targets
• Build forecasting models
• Improve lead quality and conversion rates
• Own end-to-end acquisition strategy across all paid and owned channels (ILS, paid search, SEO, paid social, email, website)
• Allocate and reallocate budget dynamically based on cost per lease and marginal ROI, not channel preference
• Design and execute a rigorous testing roadmap across targeting, creative, bidding, and landing experiences
• Identify scaling levers and aggressively double down on high-performing channels; eliminate underperforming spend quickly
• Continuously improve lead quality, not just volume
• Own demand generation strategy for all new community lease-ups from pre-leasing through stabilization
• Build qualified pipeline ahead of delivery timelines to ensure zero lag in occupancy ramp
• Develop market-specific strategies based on competitive dynamics, pricing sensitivity, and renter behavior
• Prioritize markets and allocate resources based on performance and opportunity, not evenly across the portfolio
• Own alignment between marketing, leasing, and operations to drive end-to-end conversion performance
• Analyze and improve conversion rates at every stage: lead → tour → application → lease
• Establish tight feedback loops with leasing teams to identify friction points and lost opportunities
• Use demand data to inform pricing, incentives, and positioning decisions in real time
• Utilize the Maymont data science team and own full-funnel reporting, forecasting, and marketing performance analysis across all markets
• Implement and refine attribution models to understand true channel contribution
• Make fast, high-confidence decisions with imperfect data; adjust strategy in real time based on performance signals

Requirements

• Education
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Experience
  • 8+ years of progressive marketing experience with a strong focus on demand generation or growth
  • Proven ownership of pipeline/revenue
  • Demonstrated success in Multifamily, Single-Family Rentals (SFR), or Build-to-Rent (BTR) marketing or an adjacent consumer real estate vertical
  • Proven ability to manage marketing strategy across a large, multi-market portfolio simultaneously
  • Experience setting and managing marketing budgets with accountability to ROI
  • Track record of leading and developing high-performing marketing teams
• Skills & Competencies
  • Deep expertise in performance marketing: paid media, ILS optimization, SEO/SEM, email, and digital channels
  • Strong analytical mindset with experience using CRM and reporting platforms (Salesforce, HubSpot, Tableau, or similar)
  • Exceptional communication and presentation skills - comfortable in executive-level discussions and community-level conversations alike

Preferred

• Experience with BTR or multifamily lease up communities from pre-leasing through stabilization
• Familiarity with property management and marketing tech stacks common in SFR/MF (Entrata, RealPage, Yardi, Rently, Engrain, MRI, Tour24, or similar)
• Experience operating inside a high-growth, PE- or institutional-backed real estate platform
• Passion for resident experience and a customer-first marketing philosophy
• MBA or equivalent advanced degree

Benefits

• Certified Great Place to Work® - Our people make us who we are. This certification celebrates the values and culture that fuel collaboration, innovation, and care.
• Outstanding Benefits - Backed by Brookfield, our benefits include a 5% 401(k) match, wellness credits that reduce healthcare costs, and up to 160 hours of PTO annually for full-time employees.
• Career Growth - With continued expansion planned for Maymont, you'll find meaningful opportunities to grow your skills, advance your career, and make an impact.
• Strong Foundation - As part of Brookfield Asset Management, one of the world's largest real estate asset managers, we have the stability, resources, and vision to keep growing.
• Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information. #MYMT
• Our Mission - " We Positively Impact the Lives in the Communities We Serve ." Every role contributes to this purpose, helping families find a place to call home while making a difference in the communities we support.