Director of Marketing

New York City, NY (On-site)

$160K/yr – $190K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own and scale a data- and AI-forward marketing function by leading a small team, shaping strategy, and ensuring a measurable pipeline through integrated attribution, content, events, and tech-enabled execution.

  • Growth & Attribution: Build and own the attribution layer linking Salesforce, HubSpot, and marketing-sourced opportunities to report weekly pipeline impact.
  • Demand & Channel Execution: Drive multi-channel demand across webinars, content, freemium data programs, paid media, organic search, and events.
  • Content & Thought Leadership: Lead a multi-format content program including analyses, video, case studies, and product education to fuel pipeline and brand.

Job Description

Own and scale a data- and AI-forward marketing function by leading a small team, shaping strategy, and ensuring a measurable pipeline through integrated attribution, content, events, and tech-enabled execution.

  • Growth & Attribution: Build and own the attribution layer linking Salesforce, HubSpot, and marketing-sourced opportunities to report weekly pipeline impact.
  • Demand & Channel Execution: Drive multi-channel demand across webinars, content, freemium data programs, paid media, organic search, and events.
  • Content & Thought Leadership: Lead a multi-format content program including analyses, video, case studies, and product education to fuel pipeline and brand.
Datavations logo

Datavations

4.3 Glassdoor

Insights-Driven Analytics for Smarter Retail Decisions within the Home Improvement industry.Datavations delivers market intelligence built exclusively for the home improvement and building materials industry. Our proprietary data and insights-driven analytics help manufacturers respond faster to retail shifts, uncover growth opportunities, and make smarter decisions at scale. We partner with business intelligence, sales, supply chain, pricing, inventory, distribution, and marketing teams to provide timely visibility into competitive activity across major retailers like Home Depot, Lowe's, and Menards with plans to expand into additional industry retailers in the near future. Whether it is tracking assortment changes, identifying pricing trends, or spotting inventory risks, Datavations equips you with the actionable insights needed to grow market share and revenue — before your competitors do. Our platform includes a suite of purpose-built tools: * Assortment Optimizer: Identify assortment gaps and opportunities across key retail accounts * Inventory Optimizer: Uncover inventory risks and opportunities to improve in-stock performance and on-shelf availability. * Pricing Optimizer: Monitor pricing and promotional trends to inform smarter pricing strategies. * Market Watch: Stay on top of category-level and competitive shifts with timely, easy-to-digest market insights.At Datavations, we turn complex retail data into clear, prescriptive actions — helping manufacturers build stronger retail partnerships and outperform the competition.

Founded in 2020
New York, New York, USA
59 employees (3 in marketing)
82% recommend to a friend

Traffic Signals

Monthly Visitors
637
Traffic Source Mix
Search
46.6%
Direct
37.1%
Referral
4.8%
Social
10.3%
Paid
1.1%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
3 (5% of company)

Funding

Total Funding
$6.9M
Last Raise
$4.2M
Seed, 3 years ago

Funding History

  • Aug 2023
    Seed • $4.2M
  • Nov 2021
    Pre Seed • $2.7M