Responsibilities

• Own and evolve Curio’s marketing strategy, creative direction, and brand identity in collaboration with our two founders
• Create partnerships, community engagement, experiential activations, influencer collaborations, campaigns, and media opportunities
• Build consumer awareness while thoughtfully navigating conversations around AI, child safety, education, and emerging policy concerns
• Monitor cultural conversations, market trends, policy developments, and consumer sentiment in real time
• Develop messaging frameworks tailored to parents, educators, policy leaders, media, creators, and strategic partners
• Ensure consistency across product, packaging, website, social media, partnerships, and brand experiences

Requirements

• 5–10+ years of experience in marketing, brand strategy, creative direction, or consumer storytelling
• Deep understanding of the foundational building blocks of marketing within an early-stage startup environment, including brand positioning, audience segmentation, channel strategy, top-of-funnel awareness, customer acquisition, retention, lifecycle marketing, partnerships, PR, community-building, and go-to-market execution
• Strong critical thinking and business judgment, with the ability to evaluate measurable business outcomes and consumer sentiment
• Strong quantitative and qualitative marketing instincts with the ability to think both analytically and creatively
• Proven ability to use data, consumer insights, testing, performance metrics, and market signals to drive strategic decision-making
• Pattern recognition from prior experience across successful and unsuccessful marketing strategies, with strong instincts for avoiding decisions that negatively impact brand credibility

Preferred

• Strong operator with excellent judgment and attention to detail
• Ability to build systems from scratch and scale them over time
• High ownership and reliability — someone the team can depend on
• Strong people instincts and a commitment to building a healthy culture
• Ability to balance structure with speed in a fast-moving environment