Responsibilities

• Develop and implement an integrated, multi-channel marketing and communications strategy aligned with organizational goals and earned revenue targets established by the VP of Marketing & Experience.
• Lead audience engagement strategies that guide individuals from awareness and visitation to deeper organizational connection through memberships, event participation, volunteerism, and philanthropic support.
• Establish clear performance metrics; analyze data and market trends to continuously refine strategy and improve performance.
• Drive a culture of accountability, planning, and continuous improvement across all marketing functions.
• Provide oversight of agency and vendor partners.
• Safeguard and elevate the WBG brand, ensuring consistency, quality, and clarity across all channels.
• Oversee the implementation of the brand, including maintaining brand standards and driving creative direction and execution that reflect a world-class organization.
• Direct all digital and traditional marketing efforts, including website, email, social media, print, and paid advertising.
• Develop the overall social media marketing plan, approves campaigns, and measures ROI including targeted advertising content.
• Develop campaigns and promotional strategies that increase conversion, attendance, and participation across key earned revenue programs and experiences.

Requirements

• Bachelor’s degree required, Master’s degree preferred, in marketing, communications, or a related field.
• Minimum of 7 years of progressively responsible experience, including at least 3 years in a senior leadership role.
• Demonstrated expertise in marketing strategy, brand management, and communications within nonprofit, cultural, or mission-driven organizations preferred.
• Exceptional written, verbal, and presentation skills with a high degree of professionalism and executive presence.
• Strong analytical and strategic thinking skills, with experience using data to drive decision-making.
• Proven success leading teams, managing budgets, and executing high-impact campaigns.
• Deep knowledge of digital marketing, analytics, media relations, and communications best practices.
• Ability to manage multiple priorities with precision, adaptability, and sound judgement.
• Aptitude with social media, Google Suite, Google Analytics, and email marketing platforms such as WordFly.
• Ability to work effectively in close cooperation with a wide range of stakeholders, including board members, volunteers, coworkers, donors, the general public, and outside entities and individuals.

Preferred

• Experience in nonprofit, cultural, or mission-driven organizations
• Strong executive presence

Benefits

• Comprehensive benefits package including medical, dental, vision
• Paid time off
• Paid holidays
• Retirement benefits