Drive marketing leadership and cross-functional collaboration to accelerate franchise-focused growth.

• Lead a nimble marketing team and contribute directly alongside them; set direction and unblock work.
• Manage and allocate marketing spend in line with company goals.
• Oversee relationships with an external agency and a roster of specialist contractors.
• Set quarterly priorities aligned to business outcomes and track performance against them.
• Work directly with the CEO on positioning, thought leadership, and content strategy.
• Work directly with the CEO to implement content, customer, and product marketing programs that deliver real results.
• Drive cross-functional collaboration with sales, customer success, and product.
• CareerPlug has defined positioning and messaging; ensure consistency across website, sales materials, launch messaging, onboarding flows, and content.
• Audit touchpoints and close gaps where messaging is inconsistent or missing.
• Maintain audience-specific messaging for franchisors and franchisees at every journey stage.
• Support and shape executive thought leadership content.
• Partner with product leaders to lead product marketing positioning, packaging, and feature launches.
• Ensure the product story is relevant for franchisor decision-makers and franchisee end users.
• Implement the proprietary customer acquisition framework end-to-end across awareness, consideration, trial, and conversion.
• Implement content and SEO strategy targeting franchise operators and HR leaders at franchise brands.
• Track performance from first touch through trial start and paid conversion, identifying funnel gaps.
• Collaborate with CEO, president, and sales/partnerships on franchisor-facing marketing to support partnerships.
• Own marketing's role in the franchisee activation and onboarding experience.
• Develop campaigns and communications moving franchisees from account creation to active platform use.

Requirements detail: 5+ years in B2B SaaS marketing with leadership, a content-first orientation, and demonstrated ability to drive pipeline and revenue impact.

• 5+ years in B2B SaaS marketing, with at least 2 years in a leadership or senior individual contributor role.
• Experience in environments where marketing drives product adoption, activation, and lifecycle engagement.
• A content-first orientation: organic content, SEO, and thought leadership over paid/gated lead gen.
• Demonstrated ability to drive pipeline and revenue impact, not just top-of-funnel metrics.

Nice-to-have signals that could boost fit: franchise industry familiarity, two-sided business models, HR tech/recruiting software background, HubSpot proficiency, comfort with Asana, and EOS familiarity.

• Familiarity with the franchise industry or working with franchise brands/operators.
• Experience with two-sided or multi-stakeholder business models.
• Background in HR tech, workforce management, or recruiting software.
• Deep HubSpot proficiency for workflows and CRM configuration.
• Comfortable using Asana and aligning teams to it.
• Familiarity with EOS and rocks/scorecard model.

Benefits highlight: fully remote work, health and life insurance, PTO, home office stipend, 401(k) match.

• Work from home (fully remote).
• Employer Paid Health Insurance.
• Life Insurance.
• Unlimited PTO (with minimums).
• One-week paid PTO before start date.
• Home Office Stipend.
• 401(k) Company Match.
• Remote First; US-based candidates only.