Responsibilities

• Leads university-wide digital marketing and brand communications strategy.
• Oversees three functional teams: marketing/brand/social media, digital content, and photo/video.
• Develops and executes campaigns across web, email, social media, mobile apps, and other digital platforms.
• Directs CSUMB’s email tools and campaign strategy, including content development, testing, performance monitoring, and CRM integration.
• Oversees mobile application content strategy, governance, and audience targeting in alignment with institutional priorities and accessibility standards.
• Serves as CSUMB’s institutional brand manager, ensuring consistent visual and messaging standards across university units and affiliated organizations.
• Provides creative direction and content review for brand-aligned campaigns.
• Leads implementation of marketing technology and automation tools.
• Partners with outside vendors, agencies, and internal teams to deliver integrated campaigns.
• May be required to work evenings or weekends as necessary, potentially with short notice to manage urgent operations and crisis communications needs or during a campus emergency.

Requirements

• Bachelor’s degree in communications, marketing, journalism, or related field.
• Minimum five years of progressively responsible experience in digital marketing or brand communications.
• At least two years of experience supervising professional or student staff.
• A master’s degree may substitute for one year of experience.
• Must have the ability to successfully complete the Defensive Driver Training Program; must have the ability to provide proof of eligibility to lawfully operate a motor vehicle in the state of California.

Preferred

• Master’s degree in marketing, communications, or a related field.
• Experience in higher education marketing and branding.
• Familiarity with Salesforce Marketing Cloud, Pathify, Asana, and other marketing technology tools.
• Technical fluency with Microsoft Office Professional Suite; Google G-Suite; Oracle-PeopleSoft/Common Management System or equivalent information systems; drives; and internet browsers.
• Demonstrated understanding of and commitment to CSUMB’s market region and Founding Vision Statement.

Benefits

• This is a management-level position with an attractive benefits package, which includes: a vacation accrual rate of 16 hours per month; an excellent choice of medical, dental, and vision insurance; long-term disability coverage; life insurance; educational incentives; CalPERS; and 14 paid holidays a year.
• The University Corporation at Monterey Bay also provides access to affordable housing near main campus. Housing allocation is subject to availability, eligibility criteria, and program guidelines.