Director, Marketing Business Strategy at Principal Financial Group | Des Moines, IA

Director, Marketing Business Strategy

Des Moines, IA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the marketing operations engine with a focus on cross‑functional alignment, scalable tooling, and data‑driven decision making.

Marketing Ops: Standardize processes, tooling, and reporting to enable faster decisions and scale across the organization.
Performance Analytics: Build dashboards and insights to drive action across marketing and adjacent teams.
Cross-Functional Partnerships: Align with sales, finance, and tech on integrated plans and efficient resource use.

Job Description

Responsibilities

Define and execute a forward-looking marketing operations strategy aligned to business goals. Identify opportunities to streamline workflows and improve team effectiveness.
Evaluate, implement, and manage marketing tools and platforms to enhance performance and scalability.
Lead the development of marketing metrics, reporting, and insights. Translate data into actionable recommendations and embed it into business processes.
Build strong partnerships across teams to ensure marketing is aligned with broader business priorities and delivering integrated results.
Oversee marketing budget planning and resource allocation to ensure strategic investment and efficiency.

Requirements

Bachelor’s degree or equivalent experience
10+ years of experience in marketing operations, strategy, transformation within Financial Services
Strong understanding of marketing strategy and operations, business processes, and technology solutions
Proven ability to lead through influence and collaborate across all levels of an organization
Exceptional analytical, problem-solving, and communication skills
Experience building and scaling processes, tools, and reporting frameworks
Demonstrated ability to navigate and lead through change
High level of professionalism and ability to manage confidential information
Willingness to travel occasionally (overnight as needed)
Proficiency in AI tools and transformation

Benefits

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible Yes

Principal Financial Group

3.9 Glassdoor

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023. Along the way, we commit to supporting the communities where we do business. Improving our planet. And building a diverse, inclusive workforce. We’re proud to be recognized as a Best Place to Work in Money Management by Pensions & Investments for the 11th consecutive year, an Ethisphere World’s Most Ethical Companies for the 12th time and as Forbes The Best Employers for Diversity 2023. Disclosure: Insurance products issued by Principal National Life Insurance Company (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Investment advisory services are offered through Principal Global Investors, LLC or its affiliates. Principal Asset ManagementSM is a trade name of Principal Global Investors, LLC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. ©2024 Principal Financial Services, Inc. Principal Financial Group Foundation, Inc. ("Principal® Foundation") is a duly recognized 501(c)(3) entity focused on providing philanthropic support to programs that build financial security in the communities where Principal Financial Group, Inc. ("Principal") operates. While Principal Foundation receives funding from Principal, Principal Foundation is a distinct, independent, charitable entity. Principal Foundation does not practice any form of investment advisory services and is not authorized to do so. https://www.principal.com/social-media-disclosures

Des Moines, Iowa, USA

24K employees (675 in marketing)

www.principal.com

76% recommend to a friend

86% CEO approval