Responsibilities

• Growth Infrastructure: Define and drive an AI transformation roadmap aligned with marketing strategy and business goals.
• Demand Generation: Translate strategic bets into sequenced adoption plans that account for team readiness, tool maturity, and infrastructure dependencies.
• AI Workflows Priority: Identify high leverage workflows and build the playbook for redesigning them around AI.
• Adoption Programs: Build and run scalable enablement resources, training programs, and change management approaches that meet teams where they are.
• Adoption Metrics: Own the metrics that distinguish real adoption from performative activity, tracking workflow changes and behavior shifts.
• Governance and Quality: Design standards, review processes, and decision frameworks to move fast while maintaining brand consistency, quality, and compliance.

Requirements

• 8+ years in marketing operations, marketing strategy, or marketing transformation, with experience leading change management or organizational transformation programs at scale.
• Demonstrated experience embedding emerging technology (AI or otherwise) into marketing workflows across a large organization (200+ person marketing team preferred).
• Deep understanding of how marketing teams actually work: campaign operations, content production, demand generation, brand, analytics.
• Track record of building programs that drive measurable, sustained behavior change and actual workflow adoption.
• Experience designing governance frameworks for new capabilities at scale.
• Strong communication and presentation skills with the ability to present transformation progress to senior leadership with clarity and honesty.
• Comfort with ambiguity; this is a role where the playbook is still being written.

Preferred

• Experience at a company that has gone through a similar AI transformation within marketing.
• Familiarity with the B2B SaaS marketing tech stack and how AI tools connect to it.
• Experience with AI specific tooling ecosystems: Claude/Anthropic, Gemini, agent frameworks, MCP integrations.

Benefits

• Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
• Toast is committed to creating an accessible and inclusive hiring process with accommodations available for persons with disabilities. Contact candidateaccommodations@toasttab.com for assistance.
• We Thrive Together — hybrid work model details and emphasis on collaboration to empower the hospitality community.