Responsibilities

• Own the overarching lifecycle marketing strategy across email and SMS, aligning with company revenue goals and growth targets.
• Establish and manage revenue forecasts for lifecycle channels, holding accountability for performance.
• Lead, mentor, and grow a small but high-performing lifecycle marketing team.
• Oversee campaign development, automation architecture, segmentation strategy, and testing roadmap.
• Build and optimize advanced flows (welcome, abandoned cart, post-purchase, replenishment, cross-sell, win-back, etc.).
• Drive sophisticated personalization using Shopify data and customer behavior insights.
• Partner cross-functionally with E-Commerce, Creative, Paid Media, and Operations to ensure cohesive campaigns.
• Continuously improve KPIs including open rates, CTR, CVR, revenue per subscriber, and LTV.
• Ensure compliance with email and SMS regulations and evolving industry standards.
• Provide executive-level reporting with actionable insights and strategic recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–8+ years of lifecycle/email marketing experience within e-commerce or DTC brands.
• Proven experience managing and developing team members.
• Strong ownership mindset with direct revenue accountability experience.
• Advanced proficiency in Klaviyo and Attentive or Postscript required.
• Strong working knowledge of Shopify and e-commerce analytics.
• Experience scaling lifecycle revenue to represent a significant percentage of total company revenue.
• Highly analytical, data-driven, and results-oriented.
• Comfortable operating in a fast-paced, high-growth environment.
• Must be able to work in-office Monday through Friday in Old Town Scottsdale.

Preferred

Benefits

• Direct access to executive leadership and high-level strategic involvement.
• True ownership over a high-impact revenue channel.
• Opportunity to build and scale a team.
• Fast-paced, ambitious, growth-oriented culture.
• Significant upward mobility as Sleepyhead continues to scale nationally.