Responsibilities

• Own Birches Health’s full lifecycle marketing strategy across email, SMS, and Push communications, from first touch through long-term engagement.
• Design, build, and optimize automated journeys for lead nurturing, intake conversion, appointment attendance, ongoing engagement, and re-activation.
• Be hands-on in HubSpot (or similar) every day: building workflows, segmentation, custom properties and content.
• Own SMS strategy end-to-end, including copy, cadence, compliance, deliverability, and performance optimization.
• Own and evolve email/SMS/Push preference and subscription management, including preference centers, frequency caps, cross‑channel contact rules, and clear distinctions between transactional and marketing communications.
• Develop advanced segmentation strategies based on behavior, readiness, acquisition source, insurance coverage, clinical milestones, and engagement signals.
• Lead experimentation and A/B testing across subject lines, messaging, timing, channel mix, and cadence to improve results.
• Own lifecycle analytics and reporting, including funnel conversion from Lead, cohort analysis and churn drivers.
• Ensure all lifecycle communications meet HIPAA and healthcare marketing compliance standards.
• Collaborate with Product and Clinical teams to align messaging and content with real patient experience and outcomes.
• Build and maintain clear documentation, SOPs, and lifecycle playbooks as the company scales.

Requirements

• 5+ years of hands-on lifecycle, CRM, or retention marketing experience at a consumer or healthcare company
• Deep, practical expertise in HubSpot (you’ve built complex workflows yourself, not just used templates)
• Strong experience running and scaling email and SMS programs , including in compliance-sensitive environments
• Experience working with or deeply integrating Dialpad or similar calling platforms into lifecycle flows
• Highly analytical and comfortable working directly with data, dashboards, and attribution models, as well as using BI tools in addition to native marketing platform reports
• Proven ability to design experiments, interpret results, and translate insights into action
• Comfortable operating in ambiguity and building systems from scratch in a fast-growing Series A company
• Strong copy instincts with the ability to write empathetic, human, conversion-oriented messaging
• Highly organized, detail-oriented, and opinionated about what good lifecycle marketing looks like
• Mission-driven and motivated by building systems that genuinely help people change their lives