Director, Integrated Marketing

New York, USA (Hybrid)

$150K/yr – $170K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated marketing strategy and revenue-aligned messaging for enterprise growth, leading cross-functional teams.

  • Own integrated marketing strategy across digital, content, and sales enablement.
  • Must-have: 8–12+ years in integrated marketing or brand leadership.
  • Standout: leadership across matrixed teams with a focus on revenue impact.

Job Description

Responsibilities

  • Integrated Marketing Pre-Sale Strategy: Develop cohesive, cross-channel marketing strategies across digital, social, content, experiential, and performance channels
  • Align enterprise value proposition with market-facing messaging and solution packaging
  • Partner with Sales leadership to support revenue goals, new product launches, and priority verticals
  • Build scalable frameworks for campaign orchestration across brands and portfolios
  • Commercial Enablement & Revenue Acceleration: Create integrated narratives and marketing materials that support enterprise selling
  • Partner with RevOps and Performance teams to measure marketing impact on pipeline, conversion, and retention
  • Identify incremental growth opportunities and new market whitespace
  • Market Positioning: Ensure consistent and differentiated messaging across all touchpoints
  • Elevate brand perception among key buyers and decision-makers
  • Cross-Functional Leadership: Lead collaboration across Sales, Creative, Product, Data, and Marketing teams
  • Drive alignment on priorities, timelines, and accountability
  • Build processes that improve clarity, velocity, and execution
  • Manage and mentor a high-performing team

Requirements

  • 8 to 12+ years of experience in integrated marketing, brand strategy, or commercial marketing leadership
  • Experience in media, health, consumer, technology, or performance-driven environments
  • Proven ability to translate strategy into executable, measurable marketing programs
  • Strong commercial acumen and comfort working directly with revenue teams
  • Exceptional storytelling skills across executive, client, and internal audiences
  • Experience leading cross-functional teams in matrixed organizations
  • Data-driven mindset with fluency in performance metrics and ROI analysis
  • Ability to operate with urgency, clarity, and adaptability in a fast-moving environment

    Benefits

    • Health Insurance Coverage (medical, dental, and vision)
    • Life Insurance
    • Short and Long-Term Disability Insurance
    • Flexible Spending Accounts
    • Paid Time Off
    • Holiday Pay
    • 401(k) with match
    • Employee Assistance Program
    • Paid Parental Bonding Benefit Program
    • Pharmacy Benefits
    RVO Health logo

    RVO Health

    3.5 Glassdoor

    Ever wished healthcare was easier to understand and navigate? So have we. That's the change we're committed to making.At RVO Health, we own and operate the largest health and wellbeing platform in the US, reaching more than 70 million people every month. We connect the dots between having a health question and getting real solutions, whether that's trusted information, finding the right doctor, saving money on prescriptions, or accessing care.Our portfolio includes some of the most trusted names in health: Healthline, Healthgrades, Optum, Medical News Today, Psych Central, Bezzy, and more. Together, they create something unique: a comprehensive platform where people can move seamlessly from "I have a question" to "I have answers and a plan."We're building an integrated platform that makes health easier to navigate, more accessible, and more affordable for everyone. Because everyone deserves a better way to health and wellbeing.

    Founded in 2022
    Charlotte, North Carolina, USA
    1.7K employees (381 in marketing)
    56% recommend to a friend
    57% CEO approval

    Traffic Signals

    Monthly Visitors
    24K
    Traffic Source Mix
    Search
    42.6%
    Direct
    43.7%
    Referral
    7.7%
    Social
    3.8%
    Paid
    1.6%

    Headcount Trend

    Current headcount: ~1.7K

    Marketing Team

    Marketing Team Size
    324 (19% of company)
    Median Career Experience
    9 years
    Median Tenure
    3.2 years
    Marketing Roles Posted (Last 30 Days)
    1