Director of Integrated Marketing DTC at ASTR the Label | Los Angeles, CA

ASTR the Label

Director of Integrated Marketing DTC

Los Angeles, CA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive integrated marketing across channels for a DTC fashion brand with multi-occasion focus.

Must-have: 8+ years of marketing with strong DTC focus.
Standout: End-to-end campaign ownership across paid, owned, and earned media.
Strong fit for fashion/lifestyle brands with multi-channel storytelling.

Job Description

Responsibilities

Define seasonal campaigns, key moments, and narrative hooks
Own the integrated marketing calendar across paid, owned, and earned channels
Lead campaigns from concept through execution
Align marketing with inventory, margin, and revenue goals
Ensure cohesive storytelling across site, email, SMS, social, and paid media
Identify barriers to repeat purchase and category expansion
Shape how customers discover ASTR beyond occasion wear
Partner with Ecom to align marketing initiatives with site experience, optimizing conversion across the customer journey
Partner with CRM/lifecycle to support repeat engagement
Translate insights into changes across campaigns, creative, and site experience

Requirements

8+ years of marketing experience with strong DTC focus
Experience in fashion, apparel, or lifestyle brands preferred
Proven ability to lead integrated campaigns across channels
Experience directing creative teams and agencies
Strong understanding of performance marketing fundamentals
Analytical mindset with fluency in key marketing platforms
Strong cross-functional leadership and communication skills
Ability to operate in a fast-paced, high-accountability environment

ASTR the Label

Taking inspiration from the latest trends and affinity for all things feminine, the creative collective behind ASTR The Label aims to immerse their customers into a world of effortless beauty. Since 2012, the brand has stood as a wearable interpretation of attainable style for all occasions. Featuring distinctive looks that exude romance, ASTR The Label offers collections that are recognized for their quality and unique combination of contemporary sophistication, versatility, and chic design.

Founded in 2012

Los Angeles, California, USA

46 employees (16 in marketing)

www.ASTRtheLabel.com