Director, Insights & Analytics at Highwire | District of Columbia, USA | $110K/yr – $135K/yr

Highwire

Director, Insights & Analytics

District of Columbia, USA (Hybrid)

$110K/yr – $135K/yrDirector/Executive7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the cross channel measurement and insights engine, turning data from earned media, social, and web into actionable stories for campaign strategy and client value.

Growth Measurement: Build and maintain agency measurement frameworks and dashboards that surface KPIs, ROI, and campaign impact.
Insights Translation: Partner with strategy, creative, social, and digital teams to embed findings into campaign plans and executions.

Job Description

Responsibilities

Lead the development and execution of measurement and insights strategies across client programs, ensuring alignment with business objectives.
Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations.
Conduct secondary research and synthesize findings into clear insights, strategic recommendations, and compelling client narratives.
Partner with account strategic communications, creative, social, content, and digital teams to integrate insights into campaign strategy and execution.
Build and maintain agency measurement frameworks, methodologies, and proprietary datasets.
Develop reports, dashboards, and presentations that communicate performance metrics, KPIs, ROI, and campaign impact.
Serve as a client-facing insights expert, translating complex methodologies and findings into accessible recommendations.
Stay current on emerging analytics, measurement, research, and AI-driven methodologies to enhance agency capabilities.
Support internal data literacy through training, knowledge sharing, and best practice development.
Mentor junior team members as the insights function continues to grow.

Highwire

Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.We help ambitious brands navigate complexity, lead markets, and grow with purpose. With integrated capabilities across strategic marketing communications, creative, and insights, we bring clarity where there’s noise – and influence where it matters most.Our team operates at the speed of change, delivering bold ideas and measurable impact across B2B tech, healthcare, cybersecurity, energy, financial services, and beyond.Whether you’re preparing for IPO, entering a new market, or reshaping your category, we’re the partner that helps you rise above.Highwire. Above all.

San Francisco, California, USA

184 employees (40 in marketing)

www.teamhighwire.com