Responsibilities

• Lead the strategy and oversee the development, execution, and production of annual and seasonal influencer campaigns in partnership with internal and external business partners.
• Direct the vision for influencer identification and outreach, ensuring alignment with brand safety, audience demographics, and campaign objectives.
• Drive the development of strategic campaign briefs that provide clear direction for clients and influencers.
• Oversee the curation and presentation of influencer recommendations, providing strategic rationale to clients for ranking and approval.
• Own the analytics and reporting function for campaigns, translating performance data into actionable insights and strategic recommendations for future initiatives.
• Manage the influencer marketing team in the daily execution of campaigns, providing mentorship, guidance, and strategic direction.
• Serve as the senior point of contact for key client relationships, managing high-level communication and acting as an escalation point for campaign issues.
• Oversee the development and negotiation of influencer agreements, contracts, and scopes of work, ensuring compliance and mitigating risk in partnership with the Legal and Business Affairs Team.
• Lead the development of comprehensive post-campaign analyses, presenting key learnings and strategic recommendations to clients and internal stakeholders.
• Leverage deep expertise of the influencer industry to drive innovative strategy development and ensure flawless execution.

Requirements

• Minimum 10+ years of influencer marketing experience required
• BA/BS required (Communications, Advertising, Marketing or related field)
• Very proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google Slides
• Has a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc)
• Experience with digital reporting, data, and analytics
• Ability to thrive in a fast-paced environment and handle multiple projects
• Must have strong verbal and written communication skills

Preferred

• The Director will manage members of the Influencer team.