Responsibilities

• Dream up creative, multi-pronged paid and earned influencer campaigns that drive brand awareness, engagement and conversion for clients across industries
• Advise clients on short and long-term strategy, manage expectations, set goals, timelines, and deliverables
• Maintain consistent knowledge of client affairs, generating original ideas to amplify their efforts through influencer marketing
• Originate creative and ownable campaign concepts that earn shares beyond the paid spend and create virtual watercooler conversation
• Reverse engineer virality; demonstrate understanding of what props campaigns for maximum talkability
• Collaborate with the PR and Experiential teams to create integrated campaigns that deliver on client objectives
• Deliver outstanding results that prove meaningful to clients and drive repeat business for the agency
• Identify, outreach, negotiate, contract and lead the overall management and execution of paid and earned influencer programming across tiers of influencers and platforms (Instagram, TikTok, YouTube, etc.)
• Manage budgets ensuring cost-effectiveness and a strong ROI
• Report on campaign KPIs and performance providing actionable data-based insights and recommendations to clients

Requirements

• Minimum of 7-9+ years of relevant experience within the influencer marketing space (agency or in-house)
• Negotiating contracts
• Creating and managing successful influencer campaigns
• Maintaining a strong network of influencer and agent relationships

Nice to Have

• Creativity – You are a bold, strategic thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation
• Strategic - You are capable of understanding your clients’ businesses, able to provide counsel and guidance both in your plans and in ad-hoc conversations
• Organized - You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects
• Detail-Oriented - Can spot a typo a mile away, diligent with formatting, double checks everything twice, and never forgets or misses a deadline
• Social Savvy - You have a deep knowledge of influencer trends, current and emerging social platforms, content formats, and analytics
• High-Impact Client Leader - You have strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks
• Data-Driven - You analyze performance, develop insights and deliver reports with actionable insights
• Content & Trend Obsessed - You scroll TikTok for hours in your spare time, you have a list of dream influencers you’d love to work with someday

Benefits

• Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings