Director, Influencer Marketing

New York City, NY (Hybrid)

$110K/yr – $120K/yrDirector/Executive5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end influencer programs across sports, fashion, beauty, wellness, and lifestyle, from one-off activations to long-term partnerships.

  • influencer campaigns Ideate, build, and execute multi-faceted campaigns across industries.
  • Develop client-facing strategies and social reports on campaign and influencer performance, presenting results and optimizing future work.
  • Collaborate with PR and integrated teams to align influencer strategies with brand messaging and storytelling across channels.

Job Description

Own end-to-end influencer programs across sports, fashion, beauty, wellness, and lifestyle, from one-off activations to long-term partnerships.

  • influencer campaigns Ideate, build, and execute multi-faceted campaigns across industries.
  • Develop client-facing strategies and social reports on campaign and influencer performance, presenting results and optimizing future work.
  • Collaborate with PR and integrated teams to align influencer strategies with brand messaging and storytelling across channels.
  • Connect online and offline efforts, leveraging digital campaigns to drive real-world action and connect brand, media, and audience.
  • Oversee influencer casting, negotiation, contracting, and content management with proactive relationship management.
  • Stay ahead of platforms and trends to maintain a competitive edge in influencer strategy.
  • Foster positive relationships between clients, influencers, and consumers.
  • Build and maintain strong influencer partnerships to create authentic branded content, managing outreach and budgets.
  • Support new business development by fielding calls, drafting scopes of work, and contributing to proposals.
  • Act as agency liaison with major social platforms, digital influencers, and partner agencies.
Orchestra logo

Orchestra

Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif la création d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif lacréation d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Orchestra, un modèle unique de fidélisation en proposant aux membres une réduction de 50% toute l’année sur tout le textile et accessoires de marque Orchestra via l'achat d'une carte Club. La marque créée également Orches’troc, une plateforme de revente de produits d’occasion de toutes marques,100% dédiée à l’univers de l’enfant. Aujourd’hui l’entreprise compte plus de 400 magasins dans près 30 pays. Avec l’implantation de nombreux mégastores, les parents trouvent aujourd’hui chez Orchestra le spécialiste qui leur facilite la vie.

Founded in 1995
Saint-Aunès, Occitanie, FRA
1.4K employees (192 in marketing)

Traffic Signals

Monthly Visitors
1.3M
Traffic Source Mix
Search
50.4%
Direct
43%
Referral
3.3%
Social
0.9%
Paid
1.3%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
46 (3% of company)
Median Career Experience
14.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
13