Responsibilities

• Devise an external communications strategy and multi-channel media plans for the region and its underlying businesses and initiatives.
• Work closely with external communications, media relations and social media counterparties in Group Comms and CIB to ensure Americas compliance with global media initiatives and requirements and careful management of crisis and issues
• Other facets of the job include relaying information / news to senior management, crisis management, working closely with internal communications and finally oversight of Canadian and LatAm press.
• Promote BNP Paribas in the media and across external platforms daily by sharing business results, research, insights, important transactions, appointments, other news etc.
• Proactive and resourceful in sourcing news stories from the business lines, the bank and building and maintaining a network of journalists and social networks across varied channels to promote and sell these news stories.
• Grow and expand earned social footprint across channels including but not limited to LinkedIn, podcasts and new media to meet needs and ensure success of the regional communication strategy and business objectives
• Establish set of key KPIs to track efficacy of initiatives
• Identify, pitch, and secure speaking opportunities for executives at industry conferences, podcasts, webinars, and roundtables to build the BNP Paribas brand.
• Oversee media training for BNP Paribas executives, business managers, research teams economists and analysts
• Coordinate media communications (interviews, press releases, awards pitches and media events) relating to BNP Paribas in North America and LatAm with local team members and agencies
• Lead the identification, submission, and management of awards programs, including writing the pitch for key industry recognitions such as Euromoney
• Educate employees and internal stakeholders on external media use and policy (all forms) and ensure compliance with regulations and ensure proper control frameworks are in place
• Protect and promote the image of the bank and its constituent businesses across all external communication channels.
• Manage and ensure compliance with all internal and external rules and regulations as they pertain to BNP Paribas and approved spokespeople
• Act as a spokesperson for the BNP Paribas Group in the Americas as required
• Develop relationships with key external communications representatives to promote recognition of BNP Paribas

Requirements

• 10(+) years of managing media relations teams, ideally in financial services
• Excellent media relationships with strong network of traditional media contacts (e.g., Journalists) and additional multi-channel media opportunities (e.g., Podcasts).
• Strong interpersonal skills including ability to negotiate and influence others, especially to ensure adherence to media policy of approved spokespeople – an innovative and creative thinker
• Crisis comms and issues management experience with proven sound judgement under pressure
• Excellent understanding of Social Media strategy with proven experience of growth and engagement across all forms of earned media
• Familiarity with varied communication platforms such as traditional media, digital and social media, podcasts, and industry events.
• Able to:
• Anticipate the impact of various situations and transactions and proactively handle them
• Handle multiple projects simultaneously in a challenging environment
• Network transversally across the organization as required and maintain high standards of professionalism in all dealings with team members and external clients
• Excellent written and verbal communication skills
• Effective teamwork and collaborative skills
• Knowledge of the group's goals and strategy within the Americas
• Management skills and the ability to nurture a team of media officers.

Preferred

• 10 + years of External Communications or Media Relations Experience in investment banking
• Bachelor's degree in a related field

Benefits

• medical, dental and vision coverage
• a 401(k) Savings Plan
• backup childcare
• life, accident and disability insurance
• mental health support
• paid time off