Responsibilities

• Define and drive GTM strategy at both product and portfolio levels, ensuring plans align with client business goals, revenue targets, and long-term objectives;
• Collaborate with innovation, commercial and experience teams to define the target audience and determine where and how to best engage with them;
• Guide investment recommendations in key GTM spend areas (media, partnerships, etc.);
• Define success metrics and provide guidance around tracking KPIs, performance benchmarking, and ROI to optimize GTM performance;
• Orchestrate cross-functional execution, collaborating with sales, product, marketing, and customer success to ensure GTM alignment and impact;
• Serve as a trusted client partner and strengthen relationships by anticipating risks, clarifying strategic requirements, managing expectations, guiding them through organizational complexities;
• Navigate the challenges of launching new products and services, and oversee the strategic planning and coordination across executional partners to ensure a successful launch and ongoing market activation;
• Map communications, messaging and activations across markets, cohorts, and channels;
• Contribute to business growth, shaping proposals, POVs, and pitches, and serving as a visible strategic voice in new business conversations.

Requirements

• 8+ years of client side or consulting experience in marketing strategy, especially related to market entry and/or repositioning
• Understanding of the media and marketing landscapes, with the ability to set benchmarks expectations for spend and return
• Proven track record of designing and executing go-to-market strategies for products, services, or business units
• Experience guiding senior level clients and C-suite leaders
• Thrives working in ambiguity with tight timelines
• Willing to travel up to 30% for client meetings.