Director, GTM Strategy & Planning

Oakland, CA (Hybrid)

$181K/yr – $226K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

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Job Summary

Own the global GTM planning and capacity framework with executive sensitivity to finance and field execution, driving predictable revenue growth across the full revenue stack.

  • Grow and lead a high-performance GTM strategy team, turning strategy into annual and in-year plans with clear milestones.
  • Design quota, territory, and headcount systems that maximize revenue and ensure fair opportunity across Sales, Partners, and Marketing.

Job Description

Responsibilities - Lead, develop, and grow a team of GTM strategy and planning professionals, fostering a high-performance culture grounded in Fivetran's core values - Drive the annual and ongoing GTM planning cycle in close partnership with the CRO, CMO, GTM Strategy & Operations, GTM Analytics, and Finance — translating business objectives into an integrated plan across the revenue organization and holding the process accountable to key milestones and decisions - Own the annual and in-year headcount planning process for the revenue organization, partnering with Finance and People to translate strategic priorities into capacity models - Design and execute the global quota-setting and territory planning process, including book-of-business cuts for existing customer and expansion segments, with a commitment to equitable opportunity distribution and revenue maximization - Drive key strategic decisions across the revenue organization, including market segmentation, revenue team structure, and coverage model design - Own the bottom-up pipeline model and targets across all GTM teams (Sales, Partners, Business Development, Marketing) and partner with Finance on a top-down analytical forecast model — together providing an integrated view of revenue growth potential - Partner with Sales, Marketing, and Product to identify and prioritize high-impact sales plays and optimize persona targeting, ensuring the revenue team is focused on the highest-value buyer profiles and translating strategic insights into actionable revenue motions - Evaluate market entry opportunities and develop geography-specific GTM strategies — using TAM analysis and feasibility frameworks to prioritize expansion and adapting approaches for local market dynamics, competitive landscape, and go-to-market maturity - Develop and maintain the partner GTM strategy in collaboration with alliances and channel leadership, ensuring the partner motion — and the marketing plan and targets — are integrated with the broader GTM plan - Identify where AI can materially improve GTM productivity and lead cross-functional efforts to prioritize and implement the highest-impact use cases Requirements - 10+ years of experience in sales strategy, revenue strategy, GTM strategy, or management consulting in a B2B SaaS or enterprise technology environment - 4+ years of experience managing and developing a team, with a track record of building high-functioning strategy functions - Demonstrated experience owning quota design, territory planning, and headcount modeling at scale — you've done this, not just advised on it - Strong analytical skills and financial acumen; comfortable building and pressure-testing complex models and translating outputs into clear strategic direction - Deep knowledge of B2B SaaS go-to-market models in a consumption-based business, including segmentation frameworks, coverage design, and sales motion optimization - Experience advising on or designing sales compensation structures with an understanding of how incentive mechanics drive behavior - Experience leading GTM alignment across merged, acquired, or rapidly reorganized sales organizations - Proven ability to operate at the executive level — synthesizing complexity, influencing without authority, and driving alignment among senior stakeholders - Experience with market sizing, TAM/SAM analysis, and market entry prioritization frameworks - Clear, concise communicator who can present rigorous work simply and credibly to a broad audience Nice_to_have - Experience in the data infrastructure, analytics, or adjacent technology categories - Background in management consulting (McKinsey, Bain, BCG, or equivalent) - Experience scaling a GTM strategy function through a period of rapid organizational growth Benefits - 100% employer-paid medical insurance * - Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off - RSU stock grants* - Professional development and training opportunities - Company virtual happy hours, free food, and fun team-building activities - Monthly cell phone stipend - Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
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Fivetran

3.6 Glassdoor

Fivetran, the global leader in data movement, helps customers use their data to power everything from AI applications and ML models, to predictive analytics and operational workloads. The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination – whether deployed on-premises, in the cloud or in a hybrid environment. Thousands of global brands, including Autodesk, Condé Nast, JetBlue and Morgan Stanley, trust Fivetran to move their most valuable data assets to fuel analytics, drive operational efficiencies and power innovation.

Founded in 2012
Oakland, California, USA
1.7K employees (107 in marketing)
64% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
1.3K
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
44.8%
Direct
34.4%
Referral
13.4%
Social
4.7%
Paid
1.4%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
91 (5% of company)
Median Career Experience
11 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$853.1M
Last Raise
$125M
Debt Financing, 3 years ago

Funding History

  • May 2023
    Debt Financing • $125M
  • Sep 2021
    Series D • $565M
  • Jun 2020
    Series C • $100M

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