Director, GTM Strategy & Operations

Westminster, CO (Hybrid)

$165K/yr – $175K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end GTM engine with cross-functional rhythms, milestone planning, and visibility across marketing, product, and regional teams.

  • GTM governance and cross-functional rhythms: establish decision rights and recurring cadences that keep launches on track.
  • Calendar, milestones, and templates: own the global calendar, milestone workbacks, RACI, pitch decks, playbooks, and readiness scorecards.
  • Status visibility and alignment: run regular updates with stakeholders to ensure clarity on readiness and accountability.

Job Description

Responsibilities

  • Owns operational excellence of GTM governance and cross-functional rhythms.
  • Own and update the global GTM calendar with milestones, and cross-functional checkpoints.
  • Creates and evolves GTM milestones, RACI, and tools.
  • Review and refine GTM frameworks and templates (e.g., pitch decks, playbooks, readiness scorecards).
  • Communicate clear, concise GTM status updates, readiness recaps, and alerts to stakeholders to ensure visibility, alignment, and accountability.
  • Lead regular syncs with Marketing, Product, Creative, and Regional GTM leads to drive alignment.
  • Accountable for calendar, milestone planning, presentation, and cross-functional alignment.
  • Coordinate global GTM operating rhythms (e.g., seasonal kickoff forums, cross-regional share outs).
  • Build and maintain detailed milestone workbacks (kickoffs, regional engagement, final line review, market launch, readiness, launch, insights).

Requirements

  • BS or BA in business, marketing or related field – or equivalent years of relevant and related experience
  • Minimum of 10+ years of experience in go-to-market, product or marketing operations; or a related cross-functional role within a consumer, retail or brand-led organization
  • Background knowledge in operational planning and program/project management
  • Understanding of the end-to-end GTM process, milestones and deliveries associated
  • Experience maintaining GTM tools and systems
  • Demonstrated ability to drive cross-functional execution and deliver on time with quality
  • Strong communication skills with the ability to turn confusion into clarity

Benefits

  • This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Crocs, Inc. logo

Crocs, Inc.

At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.

Founded in 2002
Broomfield, Colorado, USA
7.1K employees (607 in marketing)

Traffic Signals

Monthly Visitors
14.9M
Monthly Google Ads Budget
$150.1K
Traffic Source Mix
Search
34.9%
Direct
51.7%
Referral
6.4%
Social
4.3%
Paid
2.6%

Headcount Trend

Current headcount: ~7.2K

Marketing Team

Marketing Team Size
476 (7% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$200M
Last Raise
$200M
Post IPO Equity, 12 years ago

Funding History

  • Dec 2013
    Post IPO Equity • $200M

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