Director, GTM Excellence

New York City, NY (Hybrid)

$270K/yr – $310K/yrDirector/ExecutiveFull time

Posted 20 hrs ago

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Job Summary

Lead GitGuardian's go-to-market excellence by shaping the commercial narrative, enablement programs, and strategic GTM initiatives across sales, marketing, and product to accelerate pipeline and market presence.

  • Own and refine executive-level narratives, positioning, and customer-facing materials.
  • Build and scale onboarding, certification, and manager enablement programs.
  • Drive cross-functional GTM alignment, playbooks, and high-priority initiatives.

Job Description

Responsibilities

  • GTM Narrative & Messaging
  • - Own GitGuardian's commercial narrative and customer-facing positioning: corporate pitch deck, executive presentations, industry-specific narratives, and customer-facing sales presentations
  • - Lead product launch messaging, competitive positioning, and battlecards
  • - Develop sales plays, talk tracks, and executive briefing materials
  • - Build customer success storytelling that reinforces GitGuardian's value proposition in the field
  • Revenue Enablement
  • - Own new hire onboarding, sales certification, and manager enablement programs
  • - Drive ongoing sales training, methodology adoption, and playbook development
  • - Lead quarterly enablement planning and product launch readiness
  • - Manage content and drive its adoption across the field organization

Requirements

  • Experience operating across multiple GTM disciplines: sales enablement, product marketing, GTM programs, and strategic initiatives
  • A track record building executive-level customer presentations, narratives, and positioning
  • Experience creating and scaling enablement programs (onboarding, certification, manager coaching)
  • Strong executive presence: written communication, storytelling, and presentation quality
  • Prior experience in customer success or as a sales representative is a plus !

Benefits

  • 🌴⛱️ 25 days of PTO (employees are strongly encouraged to use all of it!)
  • 🗓️ 10 public holidays
  • 🧘‍♂️ Health, Dental & Vision insurance (80% coverage), for individuals and their families
  • 💰 401(k) + matching! with Empower
  • 💡 Short term & long term disability insurance (100% paid)
  • 🌎 Travel policy including to our annual off-sites
  • 💻 Up to $300 towards your home office set-up
  • 🔌 Monthly remote work stipend $70
  • 🤝 Referral bonus of $4000 for any new Guardians we might hire thanks to you
  • 🏥 FSA and HSA plan access

GitGuardian

4.2 Glassdoor

*****We're hiring: building an outstanding tech team in Paris right now! Apply here: https://careers.gitguardian.com/*****GitGuardian is the end-to-end NHI security leader. GitGuardian helps you takecontrol of your NHI security by discovering all your secrets, prioritizing and remediating leaks at scale, ultimately protecting your non-human identities, and reducing breach exposure.Widely adopted by developer communities, GitGuardian is used by over 600 thousand developers and leading companies, including Snowflake, Orange, Iress, Mirantis, Maven Wave, ING, BASF, and Bouygues Telecom.GitGuardian is the number 1 security app on the GitHub Marketplace. Try it for free today: https://dashboard.gitguardian.com/

Founded in 2017
Paris, Île-de-France, France
136 employees (14 in marketing)
80% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
273.3K
Monthly Google Ads Budget
$678
Traffic Source Mix
Search
47.5%
Direct
39.4%
Referral
9.3%
Social
2.6%
Paid
0.9%

Headcount Trend

Current headcount: ~136

Marketing Team

Marketing Team Size
11 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$56M
Last Raise
Series B, 4 years ago