Director, GTM Credit Karma Money at Intuit | Oakland, CA | $269K/yr – $364K/yr

Intuit

Director, GTM Credit Karma Money

Oakland, CA (On-site)

$269K/yr – $364K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated GTM for consumer tech and fintech products, leading cross‑functional launches and lifecycle programs to grow activation, retention, and lifetime value.

Own end-to-end GTM planning and cross-functional execution for new products and experiences.
Must-have: 10+ years in marketing with cross-functional leadership in consumer tech or fintech.
Standout: proven ability to lead matrixed teams and multi-channel growth programs.

Job Description

Responsibilities

Partner with Product Marketing to translate business objectives and customer insights into integrated GTM plans for new products, features, and experiences.
Coordinate GTM readiness across product, marketing, design, analytics, customer success, compliance, and operations to ensure cohesive and timely launches.
Define operating rhythms, roles, and success criteria for GTM initiatives to ensure alignment and execution clarity.
Partner with Growth Marketing to drive the planning, execution, and optimization of multi-channel marketing programs (across paid, owned, in-product, earned) to drive high-quality acquisition and activation.
Oversee the overall customer lifecycle, including onboarding, engagement, retention, and win-back, to ensure end to end consistency of experience across PMM, Growth, Product, and Customer Success.
Support the development of personalized, insight-driven lifecycle programs that deepen engagement and increase member LTV.
Ensure definition of KPIs, dashboards, and measurement plans for GTM initiatives; continuously iterate based on insights and performance trends to inform future plans.
Lead, mentor, and inspire cross-functional working teams, even in matrixed environments, fostering a culture of ownership and customer-centric approaches across GTM partners.
Ensure senior leaders/stakeholder visibility into execution progress, impact, and insights to influence strategy and planning.

Requirements

10+ years of progressive experience in marketing, integrated marketing, lifecycle marketing, growth marketing, or related roles within consumer technology or fintech.
5+ years of experience managing and coaching high-performing teams or leading complex cross-functional initiatives.
Proven ability to thrive in matrixed organizations and drive clarity across diverse stakeholder groups.
Track record of driving member growth, retention, and lifetime value in a DTC or B2C environment.
Deep expertise in performance marketing channels, including SEM, SEO, paid social, display, and affiliate.
Strong analytical comfort with funnel analysis, performance diagnostics, and translating insights into strategy.
Ability to think strategically while executing effectively in fast-paced, ambiguous environments.
Exceptional communication and presentation skills, with experience influencing senior stakeholders.
Demonstrated leadership capabilities with experience building, motivating, and developing teams.

Intuit

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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Founded in 1983

Mountain View, California, US

17K employees (1,607 in marketing)

www.intuit.com

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