Responsibilities

• Develop integrated growth strategies that deliver millions in yearly growth for clients.
• Developing campaigns where all marketing channels are working together and be able to clearly articulate overall themes as well as trends across the paid media plan.
• Work on financial projections, budgets, P&L, and other financial documents to be shared internally, with the client, and used as a north star for work.
• Work with our data team to deliver financial projections, customer cohort analyses, and media plans.
• Work with Darkroom Finance team to project client spend and increase it based on performance.
• Leverage these data insights to develop unique marketing strategies across various industries.
• Lead multiple teams of designers, paid acquisition marketers, retention marketers, and data analysts across the globe for your client portfolio.
• Work with Darkroom success to develop fractional and dedicated marketing org charts based on client needs.

Requirements

• 10+ years of paid media experience with a minimum of 7 years in DTC or E-Commerce.
• You are a master of the DTC P&L and are comfortable engaging in discussions around contribution margin, new customer revenue, and repeat revenue.
• You understand revenue is a derivative of AOV, CVR, CPM, Traffic and can articulate this in a marketing pro-forma.
• You have a great willingness to understand (and master) how integrated paid media drives growth impact on the other channels (Amazon, Retail), not just DTC.
• You are a master of constructing e-commerce funnels that include irresistible offers, healthy AOV, and speak to the UVPs of a product. You can build creative strategies off these funnels and communicate them clearly to the client.
• You are excited by complex challenges that require innovative marketing strategies to unlock scale.
• Your 5-10 year plan has you becoming a CMO or CEO of your own brand.
• You are excited by the challenge to work at the intersection of growth marketing, creative advertising, and financial analysis.
• You have an acute attention to detail and are capable of project managing large teams with various functions.
• You are able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation.

Benefits

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.