Responsibilities

• Paid Media Strategy & Budget Ownership Own the full paid acquisition budget across Meta (primary), TikTok, Google/YouTube, and emerging channels. You decide how dollars get allocated across platforms, campaigns, and funnel stages — and you're accountable for blended CAC, ROAS, and contribution margin targets. You build the annual and monthly media plans, manage pacing, and make real-time reallocation decisions based on performance.
• Agency Management & Accountability We work with external media and creative agency partners. You're the person they answer to. You set KPIs, run weekly performance reviews, challenge their recommendations with your own analysis, and decide whether each partner is earning their fee. You know the difference between an agency that's optimizing and one that's coasting — and you don't let the latter slide.
• Measurement, Attribution & Analytics Build and own our growth analytics stack. You're the person who can answer "what's actually working?" with confidence — not just last-click attribution, but incrementality testing, media mix modeling, post-purchase surveys, and platform-reported vs. actual performance. You set up dashboards the whole team trusts and flag issues before they become expensive.
• Channel Expansion & Testing Meta is our core today, but you're always evaluating what's next. You design and run structured tests into TikTok Ads, Google Performance Max, YouTube, connected TV, podcast, and affiliate — with clear hypotheses, budgets, and kill criteria. You know when a channel has legs and when to cut bait.
• Landing Page & Funnel Optimization You own conversion rate from click to purchase. That means working with our Shopify site to A/B test landing pages, optimize the purchase flow, and ensure that the post-click experience matches the promise of the ad. You partner with the Creative Lead to make sure creative and landing page messaging are aligned.
• Cross-Functional Growth Partner You work closely with our influencer marketing lead to amplify top-performing organic content through paid, with our Creative Lead to feed performance insights back into the creative pipeline, and with operations to forecast demand driven by media spend. You're the connective tissue between acquisition and the rest of the business.

Requirements

• 5–8 years in performance marketing or growth, with at least 2 years managing $200K+/month in paid media spend and able to scale to $2M/monthly spend, ideally experience at a DTC or CPG brand + agency experience is a plus.
• Proven track record of scaling paid acquisition profitably, you can point to specific CAC, ROAS, and revenue outcomes you drove, not just campaigns you touched
• Deep hands-on expertise with Meta Ads Manager (campaign structure, bidding strategies, audience architecture, Conversions API) and working knowledge of TikTok Ads and Google Ads
• Experience managing and evaluating media agencies, you've hired them, fired them, and gotten great work out of them
• Strong analytical chops: comfortable in spreadsheets, dashboards (Northbeam, Triple Whale, GA4, or similar), and able to build a media mix model or incrementality test from scratch
• Familiarity with Shopify ecosystem, subscription models, and DTC unit economics (LTV, CAC payback, contribution margin)
• Experience with or strong interest in emerging channels, CTV, podcast, affiliate, retail media — and a structured approach to testing them
• A bias toward ownership and action — you don't wait for someone to hand you a brief; you see the gap, build the plan, and execute

Benefits

• Healthcare + 2 weeks paid holidays.